Cambridge Beaches Joins Elite Collection

February 24, 2011

Cambridge Beaches, Resort and Spa in Bermuda has been accepted as a member of Preferred Boutique, a collection of intimate hotels and resorts and a brand of Preferred Hotel Group.

“It is with great pleasure that I am able to announce Cambridge Beaches Resort & Spa’s new membership with Preferred Boutique. This follows a substantial period of due diligence we undertook to determine the best possible partner for us, one that would provide the required prestige, brand association and professional resources worldwide for the property,” said Michael Winfield, President & CEO, Cambridge Beaches Resort & Spa.

“After a careful review of several international organizations, we were deeply impressed by the energy and excitement manifested by the Preferred team, spearheaded by the company’s Chairman of the Board & CEO, John Ueberroth. The wealth of professional talent, their focus on excellence and the delivery of services that manifested in all of our interactions and of course, their obvious excitement and interest in Cambridge Beaches Resort and Spa made this an easy choice.”

Cambridge Beaches, the original cottage colony of Bermuda with over a century of service, has 94 villa style rooms and suites located on a private 30-acre peninsula. It also boasts the only private pool suites in Bermuda. Unique by design, the Preferred Boutique collection of hotels and resorts celebrates distinctive travel experiences that showcase style, service and personality on an intimate scale.

“We are in the business of relationship wellness, and believe today’s relationships are under enormous stress. Couples need time to escape the frenzy of today’s lifestyles, so they can recharge and rejuvenate. We are now a resort focused on adults, with a minimum age of 16 except for specific family times over Christmas, Easter and a short break in summer,” said Mr Winfield. “This gives us the opportunity to provide adult-only experiences that allow them to escape from their worries, to relax, to be as active as they want and to be alone together. We are developing unique experiences that will work towards our primary objectives of reconnection.”

“By working together with the professional team and resources of the Preferred Hotel Group, we can now gain the power of a worldwide organization while still retaining our independence,” said Mr Winfield. “These were important goals for us. Goals that Preferred just didn’t respect, but warmly welcomed.”

Scott Bacon, Regional Director with Preferred, said “We are all very pleased to welcome Cambridge Beaches Resort & Spa to the Preferred family. We have seen the passion their team has for their extraordinary resort and we are all looking forward to ensuring this is a long and successful relationship between two partners with clear synergies and manifest inspiration”

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