$5,000 Prize Offered In BDOT Video Competition
The Bermuda Department of Tourism [BDOT] will be sponsoring a local competition for residents interested in promoting the Island through film. The quarterly video competition is open to all Bermuda residents and the winner stands to win $5,000.
Minister of Business Development and Tourism Wayne Furbert recently announced the new initiative at the BDOT’s Industry Night event. And the Minister acknowledged the idea behind the competition stemmed from the great success of the YouTube video featuring cliff jumping in Bermuda.
Minister Furbert explained, “Following the enormous success of the cliff jumping video and the BDOT’s Spring Break video which featured such fantastic images of Bermuda, we wanted to open the market to all residents, with no age limit, to capture the best of Bermuda on film. The idea is to show Bermuda and what we can offer a visitor from a resident’s perspective.”
He added, “We are looking for creative, energetic and fun videos. We are encouraging producers to think outside the box and show us some really innovative new concepts for promoting Bermuda to diverse audiences.”
Video content should target potential visitors to Bermuda and address the question, “Why should you visit Bermuda?”. The content must feature positive images and scenes, ultimately inspiring visitors to want to travel to the Island.
Additional criteria for production: All videos must be of HD quality, proof of ownership or copyright release for music is required in writing, videos should not exceed two-minutes; and submissions must not include any obscene content or language or nudity, and product marketing is prohibited.
The winning video will be posted on the BDOT’s website, YouTube channel and FaceBook page. First quarter deadline for submission is Monday, June 18, 2012. Entries must be emailed to Tina Evans Caines, Manager, On-island Communications, Bermuda Department of Tourism at emevans-caines@gov.bm.
$5000 to take the winners concept because they fail to even understand their own brand smfh
Gonna take more than a fancy video. Treating tourists with respect and providing better and more affordable service will.
PROBLEM after this government recieve all of these GREAT IDEAS and CONCEPTS what’s to STOP them from using snipets from each participant to send overseas to thier overseas media company to create 1 video or several once the winner is decided!!. BERMUDIANS are being SQUEEZED out of EVERY market under this Government!! BEWARE I say again!Copyright your work and create a license for your works which prevent them from being USED or ALTERED in any FORM ESPECIALLY the CONCEPT and IDEA !!!!
Why have they not used Fuseideas who were jjust AWARDED a $13 million dollar a year CONTRACT for having an in-depth marketing solution to drive TOURISM to BERMUDA?? Supposedly they IMPRESSED the Minister with THEIR MIX segmentation of MEDIA, TECHNOLOGY,CREATIVE and SOCIAL marketing!! What is offered to the LOCAL $5,000!
There can be a variety of methods of advertising. Why not add the side where a Bermudian can show their talents and expertise.
While you sit and grumble, I will get my friends and family to try and win it.
There is no ONE solution to our path forward. Why not give it a try?