Denim Day Raises $20K For “Why It Matters”

May 22, 2013

Bermuda Hospitals Charitable Trust [BHCT] have announced that the “We Matter” Denim Day, held island-wide on April 12, 2013, raised $20,000 towards the Why it Matters campaign to help build a new acute care hospital facility for our island.

The “We Matter” Denim Day was designed to provide a fun and fashionable way for Bermuda’s residents to come together for the future of our hospital and the health care of everyone in our community. BHCT invited international companies, local businesses, schools, community groups, families and individuals to be a part of “We Matter” Denim Day by encouraging everyone to wear jeans for a suggested donation of $10 to the Why it Matters campaign.

Approximately 60 companies, four schools and 150 hospital employees participated accounting for just over 1,900 individuals in total. Wendy Augustus, Executive Director of BHCT, states: “BHCT is truly grateful to all “We Matter” Denim Day participants. This overwhelming response showcases how our community is mobilizing to support what matters most—bringing the care we need, close to home.”

Laura Lyons, Community Development Officer of BHCT, adds: “We were thrilled with the level of participation from so many different sectors of the community island-wide and all the way to London. Companies and organisations of various size as well as individual donors contributed to the KEMH Redevelopment Project. This denim day was one way for them to show their support because the hospital matters to them.”

There is still time for others to get involved by hosting a “We Matter” Denim Day event with friends, family and colleagues at any office, organisation or school. Simply choose a date that is convenient, encourage involvement, wear denim, collect donations and contact us by calling the BHCT offices at 295-2428. All participants receive will receive a thank you package.

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