Cleveland Golf/Srixon Partners With Turtle Hill
The Turtle Hill Golf Club at The Fairmont Southampton, in support of golf tourism in Bermuda, has developed a strategic global partnership with Cleveland Golf/Srixon, a leading golf equipment manufacturer.
Cleveland Golf/Srixon’s current promotion’s grand prize includes a 3 night stay at The Fairmont Southampton, airfare for two, and a spot to compete in the 2014 Bacardi World Par 3 Championships with a brand-new set of Cleveland Clubs and Srixon Z-STAR Balls.
It is targeted at key gateway cities for Bermuda and is designed to stimulate interest in the destination, particularly over the winter months.
Cleveland Golf/Srixon is promoting the offer through print ads, online ads, partner displays, and social media -including a shout-out from Keegan Bradley, 2011 PGA Grand Slam of Golf winner. To promote the Wedge Fit campaign, Cleveland Golf/Srixon is hosting up-to 50 demo days a week, reaching about 750 golfers a week.
Since the partnership launched on May 1, 2013, over 4,500 entries have been submitted for the Bermuda contest. An estimated 10,000 US-based golfers have gone through the Wedge Fitting, receiving information about golf in Bermuda and that number will continue to grow throughout the length of the promotion.
Korea, South Africa, and Australia will also be launching the promotion at different points during the year, and all markets are actively interested in the Bacardi World Par-3 Championships.
Golf Director at The Turtle Hill Golf Club, Anthony Mocklow is thrilled with the coverage the promotion provides, “This partnership with Cleveland Golf/Srixon is a significant win for golf tourism in Bermuda, with hundreds of thousands of golfers being introduced to our unique golf destination and the fantastic Bacardi World Par-Championship at The Turtle Hill Golf Club.
“2013 was the 4th year of the Bacardi World Par-3 Championships, and with a record number of players and acclaim from international golfing legend, Tony Jacklin, The Turtle Hill Golf Club and Bermuda’s international golf profile is getting a tremendous boost.”
“When you combine promotions like this with our existing offerings such as our Resort Golf Shop with the widest array of golf products and apparel on the island; the innovative and exciting Night Golf experience; The Bacardi World Par 3 Championships; and our value-packed Golf Around Getaway Package, this is a very exciting time for Golf at the Turtle Hill Golf Club and The Fairmont Southampton Resort,” said Fairmont Managing Director Bermuda and General Manager of The Fairmont Southampton, George Terpilowski.
To have a chance to win, the U.S. golfers must complete a free Cleveland Golf wedge fitting at a local authorized Cleveland Golf/Srixon dealer, and enter the fitting results online. Since about 65% of shots are played from inside 120 yards, a precisely fit wedge set – with the proper model, loft, bounce, shaft and lie angle – is crucial for a better short game and lower scores.
“We’ve set the standard for wedge performance and innovation for the last 25 years,” said Adam Sheldon, Cleveland Golf Brand Manager.
“Now, with comprehensive and easy-to-use wedge fitting, we can help any golfer develop a better short game with a precisely fit wedge set. This is truly a game-changer.”
The Turtle Hill Golf Club has been recognized by Golf Magazine as one of the top 5 Par 3 Courses in the world and is a recipient of Golf Digest’s Best Places to Play Golf Award and is the site of The Bacardi World Par 3 Championships.
To see full promotion details and rules, visit: clevelandgolf.com/bermuda. For more information on The Turtle Hill Golf Club, visit fairmont.com/southampton-bermuda or call 238-8000.
Good stuff!