Report: Tablets To Outsell Computers By 2015

March 11, 2014

Mobile technology continues to dominate the world marketplace, with tablet computers, mobile phones, portable media devices, and even wearable gadgets quickly saturating the market.

The success of those efforts by technology companies is becoming more and more apparent, with recent reports suggesting that tablets will be outselling standard personal computers [PCs] by 2015.

A report by the International Data Corporation [IDC] says, “According to the International Data Corporation Worldwide Quarterly Tablet Tracker, the total tablet market, inclusive of both tablets and 2-in-1 devices, is forecast to grow 19.4% in 2014, down from a growth rate of 51.6% in 2013.

Past and predicted PC, laptop, and tablet sales [graph courtesy of Statista]:

Infographic: Tablets to Outsell PCs Worldwide by 2015 | Statista

“IDC reduced the 2014 forecast by -3.6% from its previous projection to 260.9 million units worldwide. The reduction in the short-term forecast was due to slowing consumer purchases as hardware iterations slow and the installed base—particularly in mature markets—continues to grow.

“Over the course of the past two years average selling prices [ASPs] have declined rapidly in the tablet market, but this too appears to be slowing. In 2012, ASPs declined -18.3% from the previous year, and in 2013 prices dropped another -14.6%.

“Price erosion has started to slowly bottom out, with ASPs forecast to drop a modest -3.6% in 2014. IDC believes ASP declines will slow for several reasons; chief among them are the growth of higher-priced commercial shipments and a consumer movement away from ultra-low cost products.”

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