Businesses Invited To Support AIDS Awareness

May 15, 2014

The Department of Health is asking Bermuda’s bakeries and cafes to “rock red for a sweeter life” through the month of June as it promotes a campaign to observe HIV Awareness Month.

A spokesperson said, “During the month of June 2014, the Department of Health, in conjunction with the charity Supportive Therapy for AIDS Persons and their Relatives [STAR], will be observing HIV Awareness Month. This year, their theme is “Getting to Zero: Zero New Infections, Zero Discrimination, Zero AIDS Related Deaths.”

“For the month of June, the Department of Health is inviting Bermuda’s bakeries and cafés to partner in their efforts to raise awareness for HIV/AIDS by taking part in the initiative “Rock Red for a Sweeter Life.”

“As red is the symbol of HIV/AIDS awareness and demonstrates support of those living with HIV/AIDS, the Department of Health asks that these businesses create a red dessert to sell, with partial proceeds to be donated to STAR.

“A public forum will take place on Tuesday, June 24 featuring Marvelyn Brown, an HIV-positive guest speaker from the United States, STAR, and Bermuda’s leading professionals in HIV/AIDS patient care. This will be an opportunity for the red dessert creations to be showcased to Bermuda.

“Other events planned for the observance include HIV Testing Day on June 27.

“As we press toward our collective goal of an AIDS-free generation in Bermuda, it is important that our community rallies together to continue the progress made by HIV/AIDS awareness and prevention initiatives,” said Acting Director of Health David Kendell.

“For Bermudian families that have been affected by HIV/AIDS, STAR has been instrumental in providing education, counseling, housing, and support for over 25 years.”

“If your business is interested in taking part in the ‘Rock Red for a Sweeter Life’ initiative, please contact Dy-Juan DeRoza via telephone at 278-6505 or via email at for additional information. The Department of Health wishes to remind the public that desserts should be enjoyed only in moderation.”

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  1. cmbbda says:

    Would’ve thought people were pretty aware of AIDs by now..

    • Mike Hind says:

      And yet, people are still having unprotected sex…

      And yet, people are not getting tested…