Bermuda’s November Social Media Rankings

November 12, 2014

[Written by Don Burgess] Former WWE champ and FOX news commentator John Layfield remains the most influential person in Bermuda on social media.

Mr Layfield has a Klout score of 86, seven points higher than singers Heather Nova and Collie Buddz, who are tied for second with 79.

Premier Michael Dunkley is the only politician on our list, while Bernews is the top business.

Klout is a website and mobile app that uses a variety of social media to rank users as to their online influence with a “Klout Score”. The scores run from 1 to 100. US president Barack Obama is one of the few people who have achieved a perfect score and currently has a 99 rating.

Klout uses Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter and Wikipedia to determine a person’s score.

A person could have many followers on Twitter, but if many of the accounts are spam or fake followers, that will then count against a person’s score.

It also takes into account how influential the people who retweet you are and how many retweets you get. Getting 100 retweets from 100 different people is worth more than 100 retweets from the same person.

Klout does have its critics who would say a person’s online influence is impossible to measure or not truly indicative of a person’s real social media influence. All the scores below were taken over November 7-9.

If you have a Klout score of 53 or higher and were not on this list, please e-mail Don Burgess at dburgesspb@gmail.com.

Top Klout scores in Bermuda

  • 1. John Layfield 86
  • 2. Heather Nova 79
  • 2. Collie Buddz 79
  • 4. Bernews 73
  • 4. Shari-Lynn Pringle 73
  • 4. Bermuda Tourism 73
  • 6. Carla Zuill 69
  • 6. Clare O’Oconnor 69
  • 8. Mike Hind 67
  • 9. Lexy Correia 66
  • 10. Michael Dunkley 65
  • 10. Susan Thomas 65
  • 12. Hannah Collins 64
  • 12. Kistin White 64
  • 12. Karriem Sharrieff 64
  • 12. Jamel Hardtman 64
  • 12. Bermemes 64
  • 12. D’General 64
  • 12. Fairmont Southampton 64
  • 12. Clifton Webb 64
  • 20. Fairmont Hamilton 63
  • 20. Don Burgess 63
  • 20. Nothing to do in BDA 63
  • 23. Patrick Caton 62
  • 23. Carly Lodge 62
  • 25. Marc Boden 61
  • 25. Dudley Freedom 61
  • 25. PowerGirl Trina 61
  • 25. Digicel Bermuda 61
  • 29. Emily Ross 60
  • 29. Sportschickca 60
  • 29. Bermudian Magazine 60
  • 29. Laurel Burns 60
  • 29. Jeremy Deacon 60
  • 33. Graham Maule 59
  • 33. The Royal Gazette 59
  • 35. Qian Dickinson 58
  • 35. Chris Phillips 58
  • 35. Zenji Ingham 58
  • 38. Adjustah 57
  • 38. Jon Legere 57
  • 40. Elizabete Varao 56
  • 40. Nahki Wells 56
  • 40. Vibe 103 56
  • 40. Ledrew Fox 56
  • 44. DJ Rusty G 55
  • 44. Dejon Simons 55
  • 44. Alexander Green 54
  • 44. Russell Griffith 54
  • 44. SociaLEE Consulting 54
  • 44. Shiona Turini 54
  • 49. Sara Westhead 53
  • 49. Ru Di 53
  • 49. Louis Galipeau 53
  • 49. Cordell Riley 53
  • 49. Ryan Whiting 53
  • 49. Jodi Lewis 53
  • 49. Dion Correia 53

Don Burgess is the former deputy editor of the Bermuda Sun newspaper who has a strong interest in social media.

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Comments (1)

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  1. Don Burgess says:

    I have had four people contact me and they will be added to next month’s list.

    Don