Bermuda’s February Social Media Rankings

February 18, 2015

[Written by Don Burgess] Who are the Klout elite? Anyone with a score with 63 or above is in the top 5% in the world. In Bermuda, there are 35 people or companies who have the ability to drive action with their tweets and posts and considered among the best social media influencers.

The Bermuda Tourism Authority [BTA] had campaign for Restaurant Weeks that tapped into social influencers using the #BermudaRW hashtag on Facebook, Instagram and Twitter. It was a bold move to take advantage of how social media is affecting people’s lives.

Glenn Jones, director of public relations & stakeholder relations at the BTA, had a role in shaping that campaign. He also made this list for the first time, popping in with a score of 63.

Also making his first appearance is OBA MP Jefferson Sousa. Mr. Sousa cracked the top 10 with a score of 70, thanks in part to his campaign to save the Ag Show.

A third new entry is Bermuda booster Tony Brannon who has a score of 65. He led a valiant effort to help Horseshoe Bay Beach win an online contest run by USAToday to be the best beach in the Caribbean [Bermuda finished second behind Crane Bay in Barbados].

Otherwise, the top seven remain the same with John Layfield, Collie Buddz, Heather Nova, Shari-Lynn Pringle, Carla Zuill, Bermuda Tourism and Bernews holding down those spots.

Jamel Hardtman remains in the top 10 but new entries include: Columnist Chris Famous, Premier Michael Dunkley, Mr. Sousa and Forbes writer Clare O’Connor.

Klout attempts to quantify a person or business social media influence through a variety of platforms, including Twitter, Facebook, Instagram and LinkedIn, among others. The scores run from one to 100 with 40 being average.
You can check your Klout score at klout.com.

If you have a Klout score of 61 or higher and were not on this list, please e-mail him at dburgesspb@gmail.com or Tweet him @DonBermuda.

Mr. Burgess is the former deputy editor of the Bermuda Sun newspaper who has a strong interest in social media.

Top Klout scores in Bermuda

  • 1. John Layfield 86
  • 2. Heather Nova 79
  • 2. Collie Buddz 79
  • 4. Shari-Lynn Pringle 76
  • 5. Carla Zuill 74
  • 6. Bermuda Tourism 72
  • 6. Bernews 72
  • 8. Chris Famous 71
  • 9. Michael Dunkley 70
  • 9. Jefferson Sousa 70
  • 9. Clare O’Connor 70
  • 9. Jamel Hardtman 70
  • 12. Mike Hind 69
  • 12. Kristin White 69
  • 14. Clifton Webb 68
  • 14. Kennette Burgess 68
  • 14. Don Burgess 68
  • 17. Laurel Burns 67
  • 17. Dejon Simons 67
  • 17. PowerGirl Trina 67
  • 20. Diallo Rabain 66
  • 20. Jason Sukdeo 66
  • 22. Husayn Symonds 65
  • 22. Tony Brannon 65
  • 22. Emily Ross 65
  • 25. Marc Boden 64
  • 25. David LaHuta 64
  • 25. Lou Matthews 64
  • 25. Patrick Caton 64
  • 29. Graham Maule 63
  • 29. Glenn Jones 63
  • 29. Susan Thomas 63
  • 29. DJ Genie 63
  • 29. Janson Cross 63
  • 29. Charles Doyle 63
  • 29. Carly Lodge 63
  • 36. Nothing to do in BDA 62
  • 36. Karriem Sharrieff 62
  • 36. Bermemes 62
  • 36. Bermudian Magazine 62
  • 36. Fairmont Hamilton 62
  • 36. Cordell Riley 62
  • 36. Schereene Outerbridge 62
  • 43. Dudley Freedom 61
  • 43. JD Lewis 61
  • 43. We are Bermuda 61
  • 43. Jeremy Deacon 61
  • 43. Chewsticks 61
  • 43. Bobbi Singh 61
  • 43. Ledrew Fox 61
  • 43. DJ Rusty G 61
  • 43. Hannah Collins 61
  • 43. Jon Legere 61

- Don Burgess is the former deputy editor of the Bermuda Sun newspaper who has a strong interest in social media.

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  1. Kennette Burgess says:

    Glad that the BTA is making way. With this influence, just imagine how we an change tourism using Bermudians with Klout locally and internationally to sell Bermuda?! Imagine that!