Bacardi Limited Creates VP Of Fashion Role

April 7, 2015

Akiko MaedaMs. Akiko Maeda [pictured] has joined Bacardi as its Vice President [VP] of Fashion, and will be based in Bermuda.

In this newly create role, she is responsible for developing partnerships that further incorporate the iconic Bacardi portfolio of spirits brands into the fashion world.

A spokesperson said, “Akiko will work closely with the Marketing and Commercial teams in delivering key events, social, and digital activations with fashion industry influencers. Akiko is based at the Bacardi global headquarters in Hamilton, Bermuda.

“Akiko brings a wealth of both fashion and digital media experience to family-owned Bacardi. She joins the company from IMG Worldwide where she most recently served as VP – Product and Platform Development for the group’s fashion arm.

“In this role, she advised emerging designers on media activities, sales and finance planning. Prior to that she served as VP – Social Media where she designed a suite of community-based digital products for athletes and led IMG’s investment in ModaOperandi.com, an online luxury fashion retailer.

“Originally from Tokyo, Akiko is fluent in Japanese and English.”

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Comments (2)

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  1. Raymond Ray says:

    Welcome to Bermuda Ms. Akiko Maeda. I’m sure you have much to offer Bermuda and Bermudians on a whole. “Akiko will work closely with the Marketing and Commercial teams in delivering key events, social, and digital activations with fashion industry influencers.”

  2. Shar says:

    What an awesome job! I need a job at Bacardi! (but seriously though)