ACEA: America’s Cup “Breaking New Ground”
Since Bermuda was revealed as the host venue of the 35th America’s Cup on December 2, 2014, a flurry of significant commercial partnerships and broadcast agreements have been reached, including with Louis Vuitton, who return to extend one of the longest title partnerships in international sport, the America’s Cup Event Authority [ACEA] said today.
NBC in the United States, BT Sport and the BBC in the UK and Ireland, CCTV in China, Canal+ in France and ESPN in Central and South America are among the major broadcasters who have acquired the rights to show the full two year program of racing in the 35th America’s Cup.
Racing started with the opening event, the Louis Vuitton America’s Cup World Series in Portsmouth last month. Despite the program being shortened due to extreme weather, over 100,000 fans watched the racing in person, including the Duke and Duchess of Cambridge, who were the guests of honor at the prize giving ceremony.
“The Louis Vuitton America’s Cup World Series in Portsmouth was a fantastic opening event for our teams, our fans and our partners,” said Harvey Schiller, the Commercial Commissioner of the America’s Cup.
“Our commercial partners like Louis Vuitton, Oracle, Bremont, BMW, the Bermuda Tourism Authority, Gosling’s Rum and many others, joined with the visiting royals and tens of thousands of others to view the fantastic power of the America’s Cup in bringing people together in a unique setting.”
The America’s Cup continues with the Louis Vuitton America’s Cup World Series Gothenburg, with racing on August 29-30.
Timeline:
- 02 December 2014 – Bermuda confirmed as host of 2017 America’s Cup
- 04 December 2014 – Appleby named Official Law Firm of the 2017 America’s Cup
- 09 February 2015 – NBC retains America’s Cup broadcast rights
- 11 March 2015 – Sail Racing inks America’s Cup and ORACLE TEAM USA deal
- 19 March 2015 – Bermuda’s BF&M becomes Official Healthcare Provider of the America’s Cup and ORACLE TEAM USA
- 27 April 2015 – America’s Cup reveals Canal Plus TV deal
- 29 April 2015 – Butterfield named Official Bermuda Bank of America’s Cup
- 30 April 2015 – SoftBank confirms Japanese Cup challenge
- 05 May 2015 – BT Sport and BBC land Americas Cup in UK
- 11 May 2015 – Bremont steps on board with America’s Cup as Official Timing Partner
- 12 May 2015 – Emirates continues Team NZ sponsorship
- 18 May 2015 – Ulysse Nardin is proud to fly the colours of Artemis Racing
- 21 May 2015 – PwC named official audit and assurance provider for America’s Cup
- 28 May 2015 – Louis Vuitton strengthens ties with the America’s Cup
- 23 June 2015 – Land Rover confirmed as title and innovation partner of Land Rover BAR
- 25 June 2015 – Groupama backs Team France in America’s Cup bid
- 29 June 2015 – Toyota extends Emirates Team New Zealand sponsorship
- 08 July 2015 – Excitement for America’s Cup youth program reaches “Feva pitch” with RS Sailing
- 09 July 2015 – BMW becomes Global Partner of the 35th America’s Cup
- 15 July 2015 – Gosling’s Rum becomes Official Rum and Ginger Beer of the America’s Cup
- 16 July 2015 – O’Pen BICs Selected for America’s Cup Community Sailing Project
- 20 July 2015 – America’s Cup strikes CCTV deal
- 20 July 2015 – Moët & Chandon named Official Champagne of the 35th America’s Cup
- 21 July 2015 – Sport TV in America’s Cup rights deal
- 23 July 2015 – nc+ platform acquires broadcast rights in Poland for the America’s Cup
- 24 July 2015 – FOX SPORTS acquires exclusive rights for the America’s Cup in Australia
- 29 July 2015 – Iconic Hamilton Princess & Beach Club named Official Hotel
- 06 August 2015 – Bermuda Tourism Authority partners with America’s Cup
- 20 August 2015 – ESPN acquires rights to 35th America’s Cup
- 26 August 2015 – NetSuite supports ORACLE TEAM USA
