April 2016 Klout Social Media Rankings

April 12, 2016

[Written by Don Burgess]

Engage much?

For many brands, the answer is no. Lithium, the company that owns Klout, released its State of Social Engagement 2016 in March and its findings were disappointing as many brands still fail to actually carry on a conversation with its followers.

An amazing 95% of brands are still stuck in broadcast mode rather than engagement mode. Very few brands are using storytelling effectively across its social media platforms.

The Bermuda Klout Top 50 is comprised of only 12 companies as many local businesses are still not trying to reach out and connect with potential customers. They are failing to speak the language of a new generation.

Klout April 2016

Some are killing it, like the Bermuda Tourism Authority, Bernews, and Bermemes but the vast majority still don’t get it.

Those are three of the top seven Klout scores in Bermuda, with WWE and FOX commentator John Layfield, singers Collie Buddz and Heather Nova and LGBT rights activist being the other four.

Premier Michael Dunkley, We Are Bermuda and Don Burgess round out the top 10.

Overall, scores dipped this month with 27 scores taking a hit.

All scores were recorded from April 9, 2016.

Klout attempts to quantify a person or business social media influence through a variety of platforms, including Twitter, Facebook, Instagram and LinkedIn, among others. The scores run from one to 100 with 40 being average.

You can check your Klout score at www.klout.com.

If you have a Klout score of 60 or higher and were not on this list, please e-mail him at dburgesspb@gmail.com or Tweet him @DonBermuda.

  • 1. John Layfield 85
  • 2. Bermuda Tourism 81
  • 3. Heather Nova 79
  • 3. Collie Buddz 79
  • 5. Bernews 72
  • 5. Shari-Lynn Pringle 72
  • 5. Bermemes 72
  • 8. Michael Dunkley 69
  • 8. Don Burgess 69
  • 8. We Are Bermuda 69
  • 10. Chris Famous 68
  • 11. Jefferson Sousa 67
  • 11. Diallo Rabain 67
  • 13. Jason Sukdeo 66
  • 13. Jamel Hardtman 66
  • 13. Kristin White 66
  • 13. Ledrew Fox 66
  • 17. Clare O’Connor 65
  • 17. Tony Brannon 65
  • 17. Hannah Collins 65
  • 20. Fairmont Southampton 64
  • 20. Carla Zuill 64
  • 20. Husayn Symonds 64
  • 20. John Manderson 64
  • 20. Glenn Jones 64
  • 25. Today in Bermuda 63
  • 25. DJ Rusty G 63
  • 25. Alessandro Belvedere 63
  • 25. Clifton Webb 63
  • 25. Bermunchies 63
  • 25. Charles Doyle 63
  • 31. PowerGirl Trina 62
  • 31. Webster Butler 62
  • 31. Kennette Burgess 62
  • 31. Alastair Jack 62
  • 31. Forever Bermuda 62
  • 31. Janson Cross 62
  • 37. Laurel Burns 61
  • 37. Lexy Correia 61
  • 37. Graham Maule 61
  • 37. Bite of Bermuda 61
  • 37. Chewstick 61
  • 37. Lou Matthews 61
  • 37. Grotto Bay Resort 61
  • 37. Karolina De Costa 61
  • 37. Marc Boden 61
  • 37. Devaune Ratteray 61
  • 47. Nothing to do in BDA 60
  • 47. Tina Nash 60
  • 47. Taja Fox 60
  • 47. Alexander Green 60
  • 47. Velina Wheatley-King 60
  • 47. Jon Legere 60
  • 47. Carly Lodge 60

Don Burgess is the former deputy editor of the Bermuda Sun newspaper who has earned certifications in social media and inbound marketing through Hootsuite, HubSpot and Lern University. If you have a Klout score of 61 or higher and were not on this list, please e-mail him at dburgesspb@gmail.com or Tweet him @DonBermuda.

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  1. Shari-Lynn Pringle says:

    Congratulations all!

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