The Bermuda Tourism Authority [BTA] has invited officials from TripAdvisor to the Island next month to offer free workshops to tourism industry stakeholders, saying the move is “part of a four-phase plan to improve Bermuda’s digital presence on TripAdvisor, one of the world’s most influential travel websites.”
“Half of all Bermuda air visitors go to TripAdvisor to scout places to eat, visit and shop before they arrive on the Island,” said Alastair Jack, who works directly with TripAdvisor as the BTA’s partnerships and promotions manager.
“The first phase of our strategy is designed to help stakeholders manage their online reputation on TripAdvisor so they can drive more visitor traffic into their establishment.”
Following the first phase the BTA will encourage more independent reviews to increase the amount of content available to all TripAdvisor users about Bermuda’s products and experiences.
Based on the response to the two initial phases, the BTA will work with TripAdvisor to create a destination guide for Bermuda which will allow travellers on smartphones to access and use the guide even when not connected to a data network.
The final phase focuses on improving the accessibility and convenience of TripAdvisor by providing Bermuda visitors with a greater number of free WiFi hot spots on Island.
The BTA has included the Bermuda Economic Development Corporation, West End Development Corporation, the businesses of St. George and the Chamber of Commerce in its outreach to recruit participation in the workshops.
Chairman of the Chamber’s Restaurant Division Chris Garland said, “TripAdvisor is an important player in the travel landscape – especially for restaurants – so naturally we support the work the BTA is doing in this area. If all of us can strengthen our online presence individually it will raise the reputation for the destination as a whole.”
Chairman of the Chamber’s Tourism Division Lamar Caines of the BTA said: “Increasing the online presence of tourism businesses is a major objective for us this year so we are certainly encouraging our members to actively participate. Representatives from the BTA have already been to one of our meetings and there was a positive response to this plan.”
An official from TripAdvisor’s subsidiary Viator will also present at the workshops to educate local stakeholders on how they can make their Bermuda experiences and excursions bookable on the TripAdvisor platform. Additionally, the BTA’s new website, launching this summer, will display the TripAdvisor reviews of local businesses as a standard feature.
Mr Jack said: “Since 49 percent of our air visitors go to TripAdvisor before they come to Bermuda we know exactly the kind of content they’re looking for. By delivering it to them at gotobermuda.com we hope to retain users for longer periods – a key factor when convincing travellers to choose Bermuda.”
Five TripAdvisor and Viator workshops will take place May 10th to May 12th at several locations around the island.
May 10th – East End [St. George’s]
- 4pm-5pm – TripAdvisor for Hoteliers only [Grotto Bay Resort]
- 5:30pm-7pm – TripAdvisor & Viator for all stakeholders [Grotto Bay Resort]
May 11th – West End [Dockyard]
- 3pm-4pm – TripAdvisor & Viator for all stakeholders [Port Royal Golf Course]
May 12th – Central [Hamilton]
- 9:30am-11am – TripAdvisor & Viator for all stakeholders [Chamber of Commerce]
- 4pm-5:30pm – TripAdvisor & Viator for all stakeholders [Chamber of Commerce]
Advance registration for the workshops is required. Tourism industry stakeholders can register online. There is a limited number of spaces.