AZURA Boutique Hotel Starts Construction

September 29, 2016

AZURA Bermuda Boutique Hotel and Residences has just commenced construction on the property formerly known as Surf Side Beach Club, on the south shore in Warwick.

“The initial Phase will have 18 Hotel Residences providing up to 46 Hotel rooms. Also featured as part of the initial Phase will be a new poolside restaurant with exceptional ocean / reef views and the intimate new Spa AZURA,” a spokesperson said.

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“Phase 2, already approved, has the ability to create up to 23 additional Hotel rooms for a total of 69 keys. Clearwater Development Ltd., comprised largely of Bermudian investors and headed by Bermudian hospitality and real estate veteran John Bush, is behind what is largely a new concept for Bermuda.

“Bermudians and overseas buyers can purchase a two or three-bedroom condominium or free standing Bermuda Villa ranging in size from 1,650 to 2,400 sq. Prices range from $799,000 to $1,995,000, with each Hotel Residence being whole ownership [999 years leasehold].

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“All residences are designed specifically to allow each bedroom to function as a fully private hotel key. The owners can rent their entire residence, or any part of it through the AZURA Hotel management company. They may live in their residence on a full time basis if they wish, while still generating revenue by renting individual bedrooms through the Hotel.

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“A typical newly constructed or ‘like new’ renovated Hotel room includes stunning ocean views, 450+/- sq. ft. interior and 100+/- sq. ft. private verandah or garden, ensuite bathroom, and kitchen or kitchenette. Nightly rates are projected to be in the $275 to $475 range depending on season.

“One major benefit of purchasing in this development is that the Hotel Concessions that have been granted allow owners participating in the Hotel program to receive the very attractive purchase pricing, have land tax waived for five years, and enjoy duty free pricing on furniture, fixtures and fittings. And for overseas buyers, the property license fee is waived.

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“The first order of business for the development team is under way and includes landscape and common area enhancements, expansion and improvements to the pool and restaurant area, and major restoration and reinforcement of the cliffs and beach area, including renovations to the sea walls and construction of elevated and protected beach areas. This initial scope of work will be completed over the next 3 to 4 months.

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“Many of the existing buildings are going to be retained, and those are being thoroughly renovated. Three small buildings are going to be demolished. In their place, one new three-bedroom Villa is being built plus another two-story building that will have five 3- bedroom Villas.

“These newly constructed villas will have 10-foot ceilings with floor to ceiling glass facing directly over the beach and ocean. They also have vegetated or ‘green’ roofs, which create added green space and amenity areas for owners and hotel guests.

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“Graymane Construction is the General Contractor, CTX Design Group is the project architect, and Entech Ltd. is the Structural Engineer. Renovations have commenced and initial occupancy by Hotel Residence owners and Hotel guests is scheduled for early summer 2017.

“Thad Crouch, another Bermudian and seasoned hospitality / real estate veteran, is Director of Sales for the AZURA Hotel Residences. He can be reached at 705-8890 or thad@azurabermuda.com.

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“For more information visit azurabermuda.com or contact John S. Bush III, President, Clearwater Development Ltd, 90 South Road, Warwick PG 04 Bermuda. Email at jsb@clearwaterdevelopmentltd.com.”

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Comments (28)

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  1. Nightly rates are projected to be in the $275-$475 range, Goodbye competing with Cuba!!!!!!!!!!!!!!!!!

    • Jus' Wonderin' says:

      Realistically we guys can never compete with the Caribbean anyways…

      • When will de average working person get duty free and waivering?
        WTF

        • serengeti says:

          Which party is it that wants to tax more of your money, spend more of your money, borrow more from overseas bankers, and get us into deeper debt?

        • Jus' Wonderin' says:

          Unless you own a hotel bra….never!

    • Kangoocar says:

      Perhaps you can talk to the Belco union members along with the BIU members that will be working there and convince them to accept wages that match Cuba wages which amounts to about $30 a month and once you have convinced them to do as you ask, you then can take credit for us being able to compete with Cuba?

    • Point boy says:

      That’s actually a good price. When’s the last time you traveled? If you’re on vacation, you already know that your gonna spend money!

      I got a room earlier this year in Key West.(same price range)
      I had a Great view of the parking lot. Just across the street was (there beach). Its fake sand, it stinks of rotting seaweed.

      My point is, this is Bermuda. Expect to pay more. We have a beautiful landscape!

      Anyway. Great to see some work starting. People are perhaps, believing again.

      No Thanks to the Loud few.

    • Crickets says:

      Meanwhile ….Onion Juice was very happy to support the PLP during their rebuilding tourism construction plan.

      Onion Juice. Name one hotel that was built, refurbished during th e PLPs 14 years in power? Can’t think of a single one? I can’t either.

      Here is an easier question, name a hotel that went into receivership or closed down during those same 14 years?

      Let me help Elbow Beach,Tuckers Point, Belmont / Newstead , Pink Beach, Harmony Club, Surf Club, 9 Beaches, Sonesta, Pink Beach and there were many , many more. In fact the only tourism construction projects that were promised during their time ended up with the demolition of a st georges hotel and closing of a public golf course and the second involved a hotel in Hamilton that may cost us a chunk of land in the city.

      What was their plan? Oh, maybe it was, lets compete with Cuba by ruining the economy, so we can compete.

    • joly says:

      how did you imagine that we’d ever compete with Cuba?

  2. Terry says:

    Another pie in the sky scheme by the elite folks.

    By the time this is done and the ‘tax’ relief is done I will be dead and there goes another million dollars from my savings and some jerk weed eating outside my patio at 7am and don’t clean it up until 5.30pm.

    Just build a f.98 hotel in St. George and get on with it.
    Yah only got three months………………………………

  3. Great news says:

    Well done.
    It will create employment at the start and at the end.
    Congratulations.
    We have to stick to the wicket and the runs will come.

  4. Rocky says:

    I didn’t know about this. Nice job. Surf Side was in dire need of an upgrade.

    • frank says:

      this looks more like a condo development than a hotel
      in that case there should be no tax breaks

  5. wahoo says:

    @OJ and Terry you sound as if you will always be anti-progress. We don’t want to compete with Cuba in fact we cannot compete with Cuba our labor costs are too high. We need to create a feeling that we are different from Cuba, Jamaica and other destinations to the South. That is why we need to market Bermuda outside of or as an alternative to the Caribbean.

    That is just my feeling of course, I suppose your feeling is one of bitterness towards OBA and people making progress….kind of ironic that you consider yourselves and your party as being progressive.

    • Crickets says:

      You are spot on. while every city in the world has tall buildings and concrete for miles are they the same, and appealing to all of the same target markets.

      New York, Las Vegas, Paris, Rio, Barcelona, Lisbon, London etc. are all very different and while all may be appealing and similar in many ways they are not all the same and appealing to everyone.

      There are a handful of islands where you can go and safely explore the destination, while many others you go to you are discouraged from even leaving the resort. I have stayed at a resort in Mexico and one in Venezuela that had full time armed guards around the property.

      We will not appeal to the last minute traveler that books based on whatthey can afford at that time. We can easily compete for those customers that plan in advance, save or have a little extra $$ and don’t want to be at a resort surrounded by walls.

  6. mixitup says:

    Good news for surfside, Bring them from the 1980′s into 2016…

  7. Tom Cooke says:

    Good job… things are looking up in my industry. ..

  8. Terry says:

    And all of a sudden Cuba comes to your finger tips Wahoo.

    Where you bean for that past 50 years.

    Cuba has s*** to do with this but as usual your fins get in the way.

    Another moron.

    • wahoo says:

      Um I was not the one that brought up Cuba. It was the ding dong in the cubicle next to you. Read all comments to gain some knowledge.

      Another minion!

  9. O.M.G says:

    Congrats yes the place was in really bad shape. But a great location

  10. San George says:

    Concessions need to be perpetual in order to help the hotels and rebuild tourism. Investors need to see a return or the money will not come. Too much money going to the government and MP’s to waste. Tourism will create jobs for people who are unemployable in International Business.

  11. Not one property has underwater viewing.
    Wasn’t there a restaurant accross from east braodway shell that had a windoq below water?

    • Terry says:

      How much you gonna charge to clean it everyday…………………..bawahaaaaaaaaaaaaa

  12. Coach says:

    I was talking to a gentleman who had an idea for bringing the room rates in Bermuda down and at the same time open up new business ownership options for Bermudians but it required too much work by civil servants..
    In a nut shell…

    Pass a law that gives all business that service the tourism industry exclusively all the same discounted payroll tax and duty on all goods.
    Promote the idea and business model of hotels contracting out amenities and services.. So the laundry or maintenance teams and other areas are actually Bermuda business owners who can service more than one property. They hotels pay a smaller fee for these services than running them in-house bigger margin on room rates so cut them.

  13. Nicky says:

    Is this a hotel or a condo development? What if the unit owners decide not to rent their rooms out as a hotel?

  14. bluebird says:

    The pay in CUBA is not $30 a month it is $25 dollars per month as the Government did not have the money to give an increase according to brother castro in his speech.

    You know that place that has been giving CUBA free oil for doctors and teachers well they cant give them anymore oil cause they have gone broke and have no food or medicine.Besides today “CHINA” is not going to loan them anymore money(the country that has gone broke with a goverment like the PLP)

    So how is Cuba going to compete with us with very little oil???
    If you don’t have FUEL your economy slooooows down.

    We in Bermuda don’t have mossies don’t have flies don’t have no seeums
    that bite you all the time in the evening and we don’t have “ZIKA”
    Our population is intelligent and educated and speaks English.

  15. Karen says:

    Wonderful view and a kitchen or kitchenette? Now that will be a fab room to rent!!!
    Have you checked out hotel prices elsewhere all you price complainers???
    Just a room in a NY hotel will set you back for that price, or more.
    Wishing you great success!

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