35th America’s Cup Official Wine: Mouton Cadet

November 18, 2016

Baron Philippe de Rothschild SA and the America’s Cup  announced that Mouton Cadet is the Official Wine of the 35th America’s Cup.

Hugues Lechanoine, Managing Director of Baron Philippe de Rothschild SA, commented: “I am thrilled that Mouton Cadet, the worldwide Bordeaux brand, has entered this new partnership with the America’s Cup, the oldest and most prestigious sailing event.

“We are both international brands with a strong history, ours dating back to 1853. But first of all, we both rely on team spirit as a means to achieving the best results – whether making high quality wines or steering a race boat.”

Mouton Cadet Bermuda Nov 18 2016

The announcement said, “Mouton Cadet was created by the late Baron Philippe de Rothschild [1902 - 1988]. His goal was to market high-quality wine to a world of burgeoning quality-conscious, wine consumers, broadening the market substantially for Bordeaux wines.

“Baron Philippe ushered in a new era of winemaking and his innovations and ideas continue to reverberate across the wine industry. He would have felt quite at home with the worldwide roster of business and industry tycoons that America’s Cup has smitten.

“Mouton Cadet will be the exclusive wine served during the Louis Vuitton America’s Cup World Series in Fukuoka, in all official America’s Cup outlets and will be on sale in selected shops around the world promoting the America’s Cup.

“This includes Bermuda, home of the America’s Cup in 2017, where racing will start with the Louis Vuitton America’s Cup Qualifiers on 26th May, 2017, followed by the Louis Vuitton America’s Cup Challenger Playoffs, and then the 35th America’s Cup Match, presented by Louis Vuitton, in which the winning Challenger will meet the Defenders, Oracle Team USA, starting on 17th June, 2017.”

Sir Russell Coutts, CEO of the America’s Cup and a five-time winner of the prestigious trophy, says: “We are proud to have Mouton Cadet as our partner within the America’s Cup. Both Mouton Cadet and the America’s Cup are leading brands, striving towards excellence at all levels.

“Profoundly attached to traditions, Mouton Cadet and the America’s Cup also possess an innovative spirit that guides us to always look beyond and expand our audiences globally”.

- Photo above courtesy by Ricardo Pinto

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