Bacardi One Of ‘Most Reputable Companies’
Bermuda-headquartered Bacardi Limited, the world’s largest privately held spirits company, has once again been named among the most reputable companies in the world, per the annual Global RepTrak 100 list compiled by the Reputation Institute [RI] and published in Forbes.
Ranked at #84, up eight spots from the previous year, this is the fifth consecutive time family-owned Bacardi has made the annual global list.
“Making this prestigious global list for the fifth time in a row, and moving up ever higher since our first appearance, demonstrates that our efforts to continuously evolve our business and connect with today’s consumers in new and more relevant ways are making a difference,” said Mike Dolan, chief executive officer, Bacardi Limited.
“I want to especially thank our team around the world for their passion and dedication as we work hard to make Bacardi the envy of our industry.”
Based on more than 170,000 ratings collected in the first quarter of 2017, the annual survey is the largest corporate reputation study of its kind, and includes comparative ratings, trends by demographics, and insights into which companies are best regarded by consumers as well as what drives trust and supportive behaviors such as willingness to purchase a company’s products, recommend the brand, invest in or even work for the company.
RI’s RepTrak System measures the general public’s perception of the most highly regarded and familiar multinational companies in 15 countries – Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the United Kingdom and the United States – on seven dimensions of reputation including products and services, innovation, workplace, governance, citizenship, leadership and performance.
“The annual Global RepTrak 100 spotlights the companies that truly understand what they stand for and how to reinforce the emotional bond with their stakeholders across all the markets they serve,” said Michele Tesoro-Tess, RI executive partner.
“This year’s Top 100 companies come from different sectors: reputation is a cross-industry asset and companies continuously invest on it because their leaderships finally recognized its impact on business performances.”
In putting together its annual list of the world’s most reputable companies, RI assigns each company a score – The RepTrak Pulse – ascertained by taking into account the esteem, trust, admiration and feelings the general public has for each company. A company’s performance across seven categories of reputation explain the rational drivers behind the emotional bond.
Allen Bonde, RI chief marketing officer, added, “Looking at these top performers, it’s clear that offering high-quality products, standing behind them, and meeting customer needs is foundational to delivering on the brand promise.
“But our data also shows that companies with a strong sense of purpose who are committed to improving on all dimensions of reputation – especially governance and citizenship – tend to be the most highly regarded.”
The full list of The World’s Most Reputable Companies for 2017 can be found here.
Promoting and selling a legal yet harmful, dangerous drug that has a huge potential for abuse and no medicinal use certainly makes for the most reputable company in anyones’ book.