$125K Sponsorship: Bermuda Heroes Weekend

June 15, 2018 | 15 Comments

[Updated] The Government announced sponsorship of the 2018 Heroes Weekend Carnival for $125,000 saying this “dynamic new partnership will ensure that Heroes’ Weekend Carnival is sustained long into the future and will be cemented onto Bermuda’s Social and Cultural calendar.”

Speaking in the House of Assembly today [June 15], Minister of Economic Development and Tourism Jamahl Simmons said, “Bermudians are again getting ready for the music, parades, parties, and pageantry of Bermuda Heroes Weekend Carnival; a cultural and colourful spectacle that has become, in just a few short years, one of our island’s most significant events.

A quick look at the launch earlier this year:

“As all of the Carnival events are very social media friendly, when the colour, energy, and motion of Carnival is added to the natural beauty of Bermuda and the warmth and beauty of our People; interest in Bermuda’s tourism, cultural, and natural assets can only grow stronger and stronger.

“Bermuda Carnival has been deemed a Signature Event by the BTA and its growing significance to Bermuda’s Tourism Product is actively encouraged by the Government.

“Therefore, I am proud to announce that the Government has partnered with BHW Ltd. in order to deliver another Bermuda Heroes Weekend Carnival in 2018. Accordingly the Government is today announcing sponsorship of The 2018 Heroes Weekend Carnival for $125,000.

“Under the Agreement, the Government will provide the human and financial resources to ensure a solid foundation that underpins the Event’s operations, assists in addressing old debts, all while the leadership of BHW Ltd. continues to execute their unprecedented and hugely successful promotional, logistic, and organizational operation.

This year’s schedule:

Bermuda Heroes Weekend 2018 Line Up

“With the Government securing the base, and BHW doing what it does best, Bermuda Carnival will continue to ‘mas’ from strength to strength.”

“The Ministry has analyzed both the Return on Investment, and the Economic Impact associated with sponsoring the 2018 Carnival, and we anticipate that on both criteria, the investment will produce tangible and intangible benefits far greater than the amount invested.

“Visitor Arrival Stats for BHW show:

  • 1. 172 in 2015
  • 2. 540 in 2016 – up 214%
  • 3. 686 in 2017 – up 27%

“We continue to break the image of Bermuda as a destination only for the ‘newlywed or nearly dead.’ Our visitor numbers show we are attracting younger, more diverse visitors to our shores – and the buzz about Bermuda continues to grow.”

Update: BHW Limited also received $100,000 sponsorship from the BTA, with the multi year contract with the BTA listed from 1-Jan-17 – 31-Aug-18.

The Minister’s full statement follows below:

Mr. Speaker, Bermudians are again getting ready for the music, parades, parties, and pageantry of Bermuda Heroes Weekend Carnival; a cultural and colourful spectacle that has become, in just a few short years, one of our island’s most significant events.

Bermuda Heroes Weekend Carnival is owned by BHW Ltd.; and is run by a team of volunteers led by Mr. Jason Sukdeo. That team is to be commended for literally ‘building something from nothing’ and this year, even tourists from China are making the journey to Bermuda to experience and enjoy what has been described as the ‘World’s Fastest Growing Carnival!’

Mr. Speaker, as all of the Carnival events are very Social Media Friendly, when the colour, energy, and motion of Carnival is added to the natural beauty of Bermuda and the warmth and beauty of our People; interest in Bermuda’s tourism, cultural, and natural assets can only grow stronger and stronger.

Bermuda Carnival has been deemed a Signature Event by the BTA and its growing significance to Bermuda’s Tourism Product is actively encouraged by the Government.

Therefore, I am proud to announce that the Government has partnered with BHW Ltd. in order to deliver another Bermuda Heroes Weekend Carnival in 2018. Accordingly the Government is today announcing sponsorship of The 2018 Heroes Weekend Carnival for $125,000.

Mr. Speaker, this dynamic new partnership will ensure that Heroes’ Weekend Carnival is sustained long into the future and will be cemented onto Bermuda’s Social and Cultural calendar.

Under the Agreement, the Government will provide the human and financial resources to ensure a solid foundation that underpins the Event’s operations, assists in addressing old debts, all while the leadership of BHW Ltd. continues to execute their unprecedented and hugely successful promotional, logistic, and organizational operation.

With the Government securing the base, and BHW doing what it does best, Bermuda Carnival will continue to ‘mas’ from strength to strength.”

The Ministry has analyzed both the Return on Investment, and the Economic Impact associated with sponsoring the 2018 Carnival, and we anticipate that on both criteria, the investment will produce tangible and intangible benefits far greater than the amount invested.

For example Mr. Speaker, from the 2017 BTA Year-in-Review it stated that the Bermuda Heroes Weekend [BHW] – which was held from 16-19 June 2017 – was a resounding success based on visitor feedback.

The final visitor numbers reached 686, while monitoring throughout the weekend showed more participants at each of the scheduled events, more spectators lining the streets of the parade – and more revelers out for the raft-up celebration than ever before.

The images and footage shared on social media, websites and blogs by visiting artists, journalists and guests provided Bermuda with heightened exposure on various channels targeting a younger demographic. Feedback on this year’s event indicates BHW’s continual product enhancement has made Bermuda a must-go destination among carnival enthusiasts and adventure seekers.

Visitor Arrival Stats for BHW show:

  • 1. 172 in 2015
  • 2. 540 in 2016 – up 214%
  • 3. 686 in 2017 – up 27%

Mr. Speaker, we continue to break the image of Bermuda as a destination only for the “newlywed or nearly dead.” Our visitor numbers show we are attracting younger, more diverse visitors to our shores – and the buzz about Bermuda continues to grow.

Yet Mr. Speaker we are not content with just the growth and expansion of Bermuda Heroes Weekend Carnival as a local cultural highlight and as an event with international appeal.

We must not forget the true meaning of Heroes Weekend; recognizing those Bermudians who through their work, sacrifice and leadership helped move the dial on freedom, justice and equality in Bermuda. Going forward the honoring of our Heroes will be restored to prominence.

Furthermore, Bermuda Heroes Weekend will once again be more closely linked to our historical traditions such as the Annual Comet Race.

In closing Mr. Speaker, we wish BHW Ltd. good luck over the next week, and we trust that everyone attending, whether local or visiting, will have a safe, fun, “Bermudaful” experience.

Thank you Mr. Speaker!

click here banner Bermuda Heroes Weekend

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Comments (15)

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  1. Question says:

    Isn’t it interesting. Suddenly the PLP understands what an investment is, and what the benefits might be.

  2. Curious says:

    A very exciting Government investment in a very popular and growing event. Congratulations to all involved in making this happen.

    Wishing everyone a safe and enjoyable Heroes Weekend in Bermuda.

  3. Mark says:

    So you can find money for some foreign cultural event but not to fix garbage trucks or protect our children by following the law and giving them legal counsel?

  4. Moose says:

    Money well spent. Let’s provide the already established BHW with taxpayer’s money. We have so much of it.

  5. frank says:

    we do not have the money to just throw away $125000 could have been spent a lot better we can’t keep spending what we don’t have
    that money could have been spent to provide breakfast for children that go to school hungry

  6. frank says:

    we can’t keep spending what we don’t have

  7. Ringmaster says:

    Great work. Spend money to bring in Tourists then watch them wait for buses that will never arrive because they’re all cancelled. That will get great publicity for Bermuda. Way to go PLP. If you can’t run a bus service then forget about FinTech and all the others.

  8. Me says:

    Heroes weekend is really bermuda closet gay pride

  9. So What says:

    Since when is Carnival Bermuda’s heritage? I guess we are part of the Islands now. SMH wth is next. This government needs to go like now.

    • Portuguese says:

      It has been part of our heritage since 2015. Three whole years.

  10. Jay S says:

    Just trying to make sense of this. $125,000 in addition to the $100,000 already being given by the BTA. In total $225,000? Are the BHW events free? The taxpayers are paying off debt for a private company? I am confused. This has nothing to do with enjoying the music or the events surrounding it.

  11. Patricia says:

    Comments r spot on

  12. Honestly says:

    Some people need to stop complaining! Did the government have money for Americas Cuo? No but the OBA continued to borrow from the bank. Just look at the total cost to host the AC! Stop it!

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