Turini Featured In High-End Shoe Campaign

September 25, 2019

Luxury retailer Nordstrom is opening the doors of its newly built Manhattan flagship location next month, and Bermudian style influencer Shiona Turini is helping the Seattle-based chain to celebrate..

In the lead-up to the grand opening of the seven-storey, 320,000-square-foot store on West 57th Street Nordstrom has teamed with 14 footwear brands and their social media tastemakers, including former Cosmopolitan fashion market editor Ms Turini, on a new promotional campaign.

To honour its origins as a West Coast shoe store, Nordstrom’s Perfect Pairs initiative centres around a range of high end footwear which will be sold exclusively at the New York shop and online.

Bermudian Shiona Turini is the public face of Sorel shoes’ Perfect Pairs collaboration with luxury retailer Nordstrom. Photo courtesy of Nordstroms

Shiona Turini Bermuda Sept 2019

“Through Perfect Pairs, we hope to create a sense of newness and discovery,” Kristin Frossmo, Nordstrom’s executive vice-president for shoes told the Footwear News website this week [Sept 24]. “These exclusive shoes styles were created in collaboration with a diverse group of inspiring women, who are true New Yorkers.”

One of those “inspiring women” was Ms Turini, who is serving as the social media face for Portland, Oregon-based Sorel’s Perfect Pairs shoes.

The other online style-setters involved in the Perfect Pairs project include Winnie Harlow, Cleo Wade and Maria Sharapova. Other brands participating in the collaboration are Nike, Vince, Sam Edelman, Steve Madden, Timberland, Ugg, AGL, Birkenstock, Cole Haan, Hunter, Eileen Fisher, Jeffrey Campbell and Marc Fisher.

Fashion industry veteran Ms Turini got her start working in public relations at Yves Saint Laurent in New York.

She went on to editorial jobs at W Magazine, Teen Vogue and CR Fashion Book before becoming fashion market director at Cosmopolitan in 2013.

Aside from her high-profile role as an online influencer, in recent years Ms Turini has also worked as a stylist, consultant and a costume designer in her own right, most notably for the acclaimed HBO series Insecure.

She divides her time between New York and Bermuda.

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