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April 2016 Klout Social Media Rankings

April 2016 Klout Social Media Rankings

[Written by Don Burgess] Engage much? For many brands, the answer is no. Lithium, the company that owns Klout, released its State of Social Engagement 2016 in March and its findings were disappointing as many brands still fail to actually carry on a conversation with its followers. An amazing 95% of brands are still stuck in broadcast mode rather than... Read more of this article

March’s 2016 Klout Social Media Rankings

March’s 2016 Klout Social Media Rankings

[Written by Don Burgess] If you are seeing more live videos show up in your Facebook newsfeed, you aren’t mistaken. It is a calculated move by the social media giant to give people more of what they want. Facebook said people are watching live video three times longer than non-live ones and have tweaked the newsfeed to reflect that. Going forward... Read more of this article

February’s 2016 Klout Social Media Rankings

February’s 2016 Klout Social Media Rankings

[Written by Don Burgess] Did you know there are 4,800 ‘experts’ on Bermuda on social media? At least that is the number Klout says there. The social influence ranking agency computes its top 10 on the subject with Bernews leading the way. The Bermuda Tourism Authority is second followed by Nothing to Do in Bermuda, Bermemes and The Royal Gazette. The... Read more of this article

January’s 2016 Klout Social Media Rankings

January’s 2016 Klout Social Media Rankings

[Written by Don Burgess] Who rules the world? If you believe Beyoncé, the answer is ‘women’. And if you look at the Bermuda Klout list for January, women certainly hold down many of the premium spots. Five of the top six people are women, and the two biggest moves of the month were made by the ladies. Shari-Lynn Pringle moved up to number six... Read more of this article

December’s 2015 Klout Social Media Rankings

December’s 2015 Klout Social Media Rankings

[Written by Don Burgess] How can I raise my Klout score? I get asked that a few times throughout the year, or sometimes it’s rephrased as “How can I game the system?” Here are four tips to help raise your score:1. Link all your social media scores to Klout. This should be an obvious first step to start. If you’re not using a social media account... Read more of this article

November’s 2015 Klout Social Media Rankings

November’s 2015 Klout Social Media Rankings

[Written by Don Burgess] Last week Klout became transparent on how it calculates its scores by publishing a paper at a big data conference. The move has earned praise in Forbes magazine. Contributor Theo Preistley had previously written in Forbes that “People have become obsessed with chasing meaningless numbers and Klout scores rather than just enjoy... Read more of this article

October’s 2015 Klout Social Media Rankings

October’s 2015 Klout Social Media Rankings

[Written by Don Burgess] The Bermuda Tourism Authority’s marketing efforts on social media have helped make it a juggernaut. The BTA’s Klout score rose 14 points from 67 to 81, placing it second on the Bermuda list for October. It also places it amongst the elite of social influencers. And it matters in its marketing efforts. A Social Times article... Read more of this article

Sea Glass Taker Blocks Facebook After Backlash

Sea Glass Taker Blocks Facebook After Backlash

[Updated] A jewelry-maker based in the United States has come under fire from people in Bermuda for taking the island’s sea glass, leading to a social media backlash against the business owner which seems to have prompted the woman to block many Bermuda-based visitors from her Facebook page.A story, originally posted on Goerie.com, said she... Read more of this article

Facebook Working On New “Dislike” Button

Facebook Working On New “Dislike” Button

Following many years of popular existence without it, Facebook CEO Mark Zuckerberg revealed yesterday [Sept 15] during a Q&A session that his company is working on a “dislike” button for the social media platform. Zuckerberg said that the button will be intended to allow users to “express empathy” on posts as opposed to... Read more of this article

September’s Klout Social Media Rankings

September’s Klout Social Media Rankings

[Written by Don Burgess] The temperatures may be rising from all the summer heat, but Bermuda’s Klout scores are falling. For the third straight month there was a decline in the Bermuda Klout Index. The average top 50 score has fallen from 66.7 in June to 64.1 in September. One possible answer is that people have been taking their summer holidays... Read more of this article

Bermuda’s August Klout Social Media Rankings

Bermuda’s August Klout Social Media Rankings

[Written by Don Burgess] Bermuda Klout scores dipped again for the second consecutive month. It appears many saw their Facebook portion of the score take a hit. You would think in the run-up to Cup Match, many people’s scores should go up as all the back-and-forth about Red and Blue or Blue and Blue, but that wasn’t the case. However, Somerset supporter... Read more of this article

Bermuda’s July Klout Social Media Rankings

Bermuda’s July Klout Social Media Rankings

[Written by Don Burgess] There was a huge shake-up in the Bermuda Klout rankings this month. Several new accounts moved into the top five with Bernews and Clare O’Connor moving into a tie for the fourth spot. Photographer John Manderson joins the list at number 17. Shari-Lynn Pringle moved down to the ninth spot while the Bermuda Tourism Authority,... Read more of this article

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