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July 2016 Klout Social Media Rankings

July 2016 Klout Social Media Rankings

[Written by Don Burgess] Cup Match is upon us and people’s social media accounts will be buzzing with how Red and Blue or Blue and Blue will be victorious this year. . Last month saw scores hit some highs as the debate over same sex marriage reached a heightened pitch amongst both camps. SSM advocate Tony Brannon is still campaigning and his score... Read more of this article

June 2016 Klout Social Media Rankings

June 2016 Klout Social Media Rankings

[Written by Don Burgess] There was a noticeable rise in Bermudians use of social media this month. The vote on same sex marriages and the “How much would you pay” Big Brothers Big Sisters fundraiser has helped spark a bump in people’s Klout scores. The heated “discussions” over the upcoming vote on same sex marriage saw much back-and-forth... Read more of this article

May 2016 Klout Social Media Rankings

May 2016 Klout Social Media Rankings

[Written by Don Burgess] Klout has made it easier to track subjects you are an expert in. Under the Measure button, Klout will list your top Expert Topics. You can think click any one of those topics to get a list of news stories that might be of interest to you. For example, if one were to have clicked under the Bermuda button [if that was one of... Read more of this article

April 2016 Klout Social Media Rankings

April 2016 Klout Social Media Rankings

[Written by Don Burgess] Engage much? For many brands, the answer is no. Lithium, the company that owns Klout, released its State of Social Engagement 2016 in March and its findings were disappointing as many brands still fail to actually carry on a conversation with its followers. An amazing 95% of brands are still stuck in broadcast mode rather than... Read more of this article

March’s 2016 Klout Social Media Rankings

March’s 2016 Klout Social Media Rankings

[Written by Don Burgess] If you are seeing more live videos show up in your Facebook newsfeed, you aren’t mistaken. It is a calculated move by the social media giant to give people more of what they want. Facebook said people are watching live video three times longer than non-live ones and have tweaked the newsfeed to reflect that. Going forward... Read more of this article

February’s 2016 Klout Social Media Rankings

February’s 2016 Klout Social Media Rankings

[Written by Don Burgess] Did you know there are 4,800 ‘experts’ on Bermuda on social media? At least that is the number Klout says there. The social influence ranking agency computes its top 10 on the subject with Bernews leading the way. The Bermuda Tourism Authority is second followed by Nothing to Do in Bermuda, Bermemes and The Royal Gazette. The... Read more of this article

January’s 2016 Klout Social Media Rankings

January’s 2016 Klout Social Media Rankings

[Written by Don Burgess] Who rules the world? If you believe Beyoncé, the answer is ‘women’. And if you look at the Bermuda Klout list for January, women certainly hold down many of the premium spots. Five of the top six people are women, and the two biggest moves of the month were made by the ladies. Shari-Lynn Pringle moved up to number six... Read more of this article

December’s 2015 Klout Social Media Rankings

December’s 2015 Klout Social Media Rankings

[Written by Don Burgess] How can I raise my Klout score? I get asked that a few times throughout the year, or sometimes it’s rephrased as “How can I game the system?” Here are four tips to help raise your score:1. Link all your social media scores to Klout. This should be an obvious first step to start. If you’re not using a social media account... Read more of this article

November’s 2015 Klout Social Media Rankings

November’s 2015 Klout Social Media Rankings

[Written by Don Burgess] Last week Klout became transparent on how it calculates its scores by publishing a paper at a big data conference. The move has earned praise in Forbes magazine. Contributor Theo Preistley had previously written in Forbes that “People have become obsessed with chasing meaningless numbers and Klout scores rather than just enjoy... Read more of this article

October’s 2015 Klout Social Media Rankings

October’s 2015 Klout Social Media Rankings

[Written by Don Burgess] The Bermuda Tourism Authority’s marketing efforts on social media have helped make it a juggernaut. The BTA’s Klout score rose 14 points from 67 to 81, placing it second on the Bermuda list for October. It also places it amongst the elite of social influencers. And it matters in its marketing efforts. A Social Times article... Read more of this article

Sea Glass Taker Blocks Facebook After Backlash

Sea Glass Taker Blocks Facebook After Backlash

[Updated] A jewelry-maker based in the United States has come under fire from people in Bermuda for taking the island’s sea glass, leading to a social media backlash against the business owner which seems to have prompted the woman to block many Bermuda-based visitors from her Facebook page.A story, originally posted on Goerie.com, said she... Read more of this article

Facebook Working On New “Dislike” Button

Facebook Working On New “Dislike” Button

Following many years of popular existence without it, Facebook CEO Mark Zuckerberg revealed yesterday [Sept 15] during a Q&A session that his company is working on a “dislike” button for the social media platform. Zuckerberg said that the button will be intended to allow users to “express empathy” on posts as opposed to... Read more of this article

September’s Klout Social Media Rankings

September’s Klout Social Media Rankings

[Written by Don Burgess] The temperatures may be rising from all the summer heat, but Bermuda’s Klout scores are falling. For the third straight month there was a decline in the Bermuda Klout Index. The average top 50 score has fallen from 66.7 in June to 64.1 in September. One possible answer is that people have been taking their summer holidays... Read more of this article