Comments on: 26 Page Bermuda Feature In Delta Sky Magazine

By: Common cent$

Common cent$ — Tue, 02 Dec 2014 09:10:12 +0000

The magazine don’t cost the taxpayers anything. The 20 Bermuda companies advertised in the spread payed for it- Sky probably took bids on 26 available pages that had a specific number of ad pages, columns, etc. the BTA then probably sold those ad pages to the business posted in the magazine to pay for the spread. Since it is a mon profit magazine or the airline- the cost is not as high as you would think to come to print. Cost nothin to the taxpayer and great coverage for this beautiful island. Things will get better

By: filobedo21

filobedo21 — Mon, 01 Dec 2014 22:49:43 +0000

Readers do.I don’t know about others, but I do. And I work the games and the crossword puzzles. And I am a techi too. lol

By: somuchless

somuchless — Mon, 01 Dec 2014 21:17:09 +0000

Yes the inflight mag is alive and well. Many peope read them.

By: Steve Davis

Steve Davis — Mon, 01 Dec 2014 19:46:35 +0000

I have every one of those items and when they tell me to turn them off for take off or landing. You bet I am reading the inflight mag. In addition when in flight lounges they are being glanced at and read by waiting passengers. You will be surprised how many read the free publication.

By: Keith Stevens

Keith Stevens — Mon, 01 Dec 2014 19:34:51 +0000

Probably less than bringing Beyonce who in the end only added to our deficit.

By: And so?

And so? — Mon, 01 Dec 2014 19:34:35 +0000

The airlines wouldnt bother printing those magazines if they werent working for them. I read them as it takes up 20 minutes of any flight I am on.

By: whatever

whatever — Mon, 01 Dec 2014 19:21:40 +0000

It says that there were 20 advertisers from Bermuda, only one of which was the tourism authority. I would guess that means… not too much from the Bda taxpayers.

Also, if Delta retained full editorial control, then presumably the whole spread would not be as expensive as a 26 page advertising supplement. Delta does have a vested interest in seeing people fly here!

You can see the whole article here: http://msp.imirus.com/Mpowered/book/vds2014/i12/p114

By: haha

haha — Mon, 01 Dec 2014 19:20:54 +0000

what did they really do with our money haha?!

By: MA$E

MA$E — Mon, 01 Dec 2014 19:11:27 +0000

you make a fair point.
there is still much value to be gained from print ad campaigns.
still feel like a page out of the 90′s tourism play book.

By: PBanks

PBanks — Mon, 01 Dec 2014 19:03:03 +0000

The sheer volume published alone guarantees a fair bit of readership, even if it’s of the quick flick and toss variety. Plus, some magazines get extended shelf life on coffee tables, doctor’s offices… they’re not ancient relics of a bygone era just yet.

By: MA$E

MA$E — Mon, 01 Dec 2014 18:43:09 +0000

all i see on flights these days are i pads,kindles,tables,laptops,in flight movies & TV.
do people still read magazines on planes ?
seems like a real late 90′s strategy.

By: Not exactly

Not exactly — Mon, 01 Dec 2014 17:27:14 +0000

Well the BTA budget is published and it comes out of there. The BTA budget was less than the last BDOT budget. I am not sure what your complaint is exactly.

By: somuchless

somuchless — Mon, 01 Dec 2014 17:25:35 +0000

They spent it.

By: Ride

Ride — Mon, 01 Dec 2014 16:40:14 +0000

Well done, BTA! This most definitely well positioned advertising. Please follow-up with collecting data on where our visitors heard about Bermuda.

Ride

By: Sky Pilot

Sky Pilot — Mon, 01 Dec 2014 16:34:44 +0000

I wonder how much that cost the Bermuda Tax Payers
(DELTA don’t do anything free!).

By: Justin

Justin — Mon, 01 Dec 2014 16:29:50 +0000

Good to see where our money is going. Lord knows Global Hue didn’t do stuff like this with our money. Actually, I don’t even know what Global Hue did with our money!