Comments on: BTA Launches Campaign Targeting UK Travelers

By: memory lo$$

memory lo$$ — Wed, 24 Dec 2014 12:47:53 +0000

exactly!

By: I and I

I and I — Wed, 24 Dec 2014 03:03:28 +0000

Tourism in Bermuda was mainly in the winter when it was first started!

By: somuchless

somuchless — Wed, 24 Dec 2014 02:59:01 +0000

No, You’re too bright for them lol

By: Stunned...

Stunned... — Tue, 23 Dec 2014 19:57:45 +0000

food for thought: spoke to some tourists in st geo who were sightseeing in the rain. i apologized for the weather and they surprised me by saying they were glad it was overcast/rainy because that way they could see the island without being burnt to a crisp. i thought – that could be a novel marketing angle. Sure it rains in Bermuda – you can still have the same fun but without the burn…hell, they could throw in one session in a tanning salon as a promotion.

By: Stunned...

Stunned... — Tue, 23 Dec 2014 19:48:52 +0000

if we’re pursuing the brits – how about ramping up the number of our tea houses and marketing the whole English Tea Experience, and this could go towards this ‘culinary’ experience. Very disappointed with BTA…very.

By: Stunned...

Stunned... — Tue, 23 Dec 2014 19:44:21 +0000

@street wise…have to agree.

if we know these facts about our british visitor, you’d think the BTA would round up some hotels/guest houses and BA and CREATE an inclusive package just for British arrivals in the Bermuda winter months. it is not necessary to charge $300/night.

or maybe i am thinking too hard?????

By: serengeti

serengeti — Tue, 23 Dec 2014 17:45:08 +0000

I was reiterating back to you your own ‘narrow and disturbed’ view. You make sweeping generalizations based on people’s national origin. And we all know what that makes you, don’t we.

By: street wise

street wise — Tue, 23 Dec 2014 17:30:29 +0000

Great Britain represents a small proportion of our visitors… compared to, say, the big Gateway Cities in the USA, where 80% of our visitors come from. And how are we measuring the ROI on the British promotion? Not measuring it again, I suppose. As well, no accountability either. Another insane promotion wasted on the Brits in IMHO!

When are you lot gonna learn the basics of marketing? The BTA are making the same mistakes as the BDoT made. Over & over. I have yet to see anything NEW or CREATIVE from the BTA. Hire an ad agency!

IMHO, the BTA is a total waste of money due to the continuation of the BDoT old boys club at the BTA which stifles tourism creativity and new ideas!

New name, same game.

By: LOLOLOLOLOLOLOLOL

LOLOLOLOLOLOLOLOL — Tue, 23 Dec 2014 13:57:27 +0000

There is competition out there. Yo uare forgetting the other airline that came here from the UK but was then halted because of various reasons, reasons that are still unclear today.

By: Puma

Puma — Tue, 23 Dec 2014 12:26:34 +0000

British airways…everytime I see an international flight it has comfortable seating,ergonomic as a girls smile anah cloudy day….seems like most if not all U.S. air travel issardonic sardinia…you know the kind…your sitting there waiting for the prison staff to come in with the waterboard….or a priest with the inquisition …honestly…I am surprised they don’t tie you into your seat….so cramped up and put into one position for so long is physically detrimental and likely to cause harm…blood clunks…it is like diving…you are changing atmospheres…when you go up your oygen in your blood steam is pressurised and becomes small enough to travers vein walls going into muscle tissue…then the plane decends and the air corpusle depressurises and enlarges…wherever it might be…depending on where it is it has a different effect,inyour brain,liver,bladder,..if you can’t move it accumulates in quantities in the same areas…very harmful indeed.Seating must have larger capacity due to this,you cannot reasonably expect a person to accept a harmful seating in a licenced buisiness.

By: Tania Stafford

Tania Stafford — Tue, 23 Dec 2014 10:09:21 +0000

Having worked in retail in St. George’s I have heard nothing but positive comments from largely British and other European visitors who stay at the Grotto Bay during the Rendezvous season. They find the staff hugely helpful and the hotel provides a bus pass which they appreciate and enjoy. These visitors shop, eat and support the museums and are exactly the right visitors to attract to our World Heritage site.

There are also many visitors to St. George’s during Rendezvous season who stay at Cambridge Beaches, the Reefs, Coco Reef, both Fairmont properties, Royal Palms, Rosedon and many small guest properties throughout the island,…and guess what, they are often repeat visitors who find our winter climate a treat.

By: somuchless

somuchless — Tue, 23 Dec 2014 04:10:28 +0000

Proper fun. They just know what words to use. They have no clue.

By: Y-Gurl

Y-Gurl — Tue, 23 Dec 2014 00:08:09 +0000

Unfortunately the value the Brits get in Spain and the South of France makes Bermuda look like a very costly option

By: Strike fund

Strike fund — Mon, 22 Dec 2014 23:13:48 +0000

Do people still go to travel agents?

The flights are too expensive. BA has the monopoly from UK. Brits can stay within Europe, visit US, Egypt, UAE and even the Far East for less money as their is some airline competition (some costing far less and taking a couple of hours).

The there’s the cost of our hotels. Some of our “cheaper” acommodations can be upward of $300 per night in summer, and our expensive ones are tired and overpriced.

By: Sky Pilot

Sky Pilot — Mon, 22 Dec 2014 22:29:02 +0000

go into any Travel Agent outside of Central London and ask about Bermuda,
you will get either Silence, a Blank stare followed by Where is it? or I’ll have to go get my Supervisor.

By: swing voter

swing voter — Mon, 22 Dec 2014 22:11:16 +0000

UK and Canadian tourist charter flights are ALWAYS full to all inclusive destinations DR and Cuba, Aruba Costa Rica, etc. Those charters only land here when someone is sick or acting up or mechanical problem…..but the key words are ALL INCLUSIVE, something that will NEVER happen here because we don’t want the hamburger n hotdog tee-shirt tourists….LOLOLOL

By: Ace girl

Ace girl — Mon, 22 Dec 2014 22:05:41 +0000

Whoop dee do! this is a novel idea from the experts.
I never thought I would say this but ‘Coffee’ is correct. Too many commentators are caught up on the emotion of, is this a PLP comment or an OBA comment? Read the comments for what they are saying. Bermuda is prohibitively expensive for the middle class Brit. For those of us who have studied tourism, Brits are value for money people, and the average hotel here is way out of their league financially. Furthermore they stay longer, and by the time you add on gratuities, water tax, etc they can get a much better deal in other destinations. They also seek guaranteed sun. I am interested to know what culinary experience they will be pursuing?

By: Coffee

Coffee — Mon, 22 Dec 2014 22:02:11 +0000

Thanks for expressing your very narrow and disturbed view of our British and Canadian visitors . I stated a well know current reality that reflects the type of family/friend visitor to Bermuda . Long gone are the days of the fortnight UK visitor who brought the whole family along , they now take all inclusive , inexpensive excursions to Barbados , Malaysia and many of the exotic points in between .
If you fact checked , you’d be less likely to readily offend the citizens of two of our best and largest commonwealth partners .

By: Strike fund

Strike fund — Mon, 22 Dec 2014 21:42:16 +0000

The pound is not very strong at the minute.

Britain is a very competitive market. So much cultural diversity within two or three hours and far better value destinations.

You can get return flights to Dubai for around half the cost of a BA flight to Bermuda too and it’s a similar flight time.

By: serengeti

serengeti — Mon, 22 Dec 2014 20:48:21 +0000

So British and Canadian people are, what, tight? That’s your off- the-cuff sweeping generalization for today, is it?

By: PBanks

PBanks — Mon, 22 Dec 2014 20:45:49 +0000

But how would that work if Bermuda doesn’t have a relationship with any European carrier? It’s all nice to think of say, Luthansa, being a part of a campaign but they don’t fly here.

By: Coffee

Coffee — Mon, 22 Dec 2014 20:09:24 +0000

BTA doing exactly what they seem to do best ; Piss against the wind !
Everyone knows that UK visitors come to Bermuda primarily to see and stay with friends or family who live and work here . Like Canadian guest , they spend very little , mostly on food . Despite the pound sterling being strong , airfare to the island could be a deterrent .

By: James

James — Mon, 22 Dec 2014 19:58:54 +0000

it will be interesting to see what happens when someone walks into a travel agent and asks about Bermuda. My friends tell me the only thing that ever shows up is Grotto Bay. Most agents done even know where Bermuda is.

By: Steve

Steve — Mon, 22 Dec 2014 19:57:08 +0000

It would have been better if they could have teamed up with another carrier other than British Airways and got some competition on the pricing of flights from the UK.

By: Treasure Hunter

Treasure Hunter — Mon, 22 Dec 2014 19:14:03 +0000

Don’t know about the other activities but for the diving, it would be nice if they used real images of Bermuda and not photoshopped stock photography.

By: Kunta

Kunta — Mon, 22 Dec 2014 18:44:59 +0000

I see what de guy from Tempo was talking bout