Comments on: BTA: Strategies ‘Paying Off In Editorial Coverage’

By: Jiminy Cricket

Jiminy Cricket — Wed, 29 Apr 2015 15:01:50 +0000

@Rockfish, this is really the indicator. The BTA is an attempt to use our tax money in a role more akin to the private business sector. Last year results were quite flat, especially in respect to air arrivals. The BTA should be judged by the results and any compensation based on the same.

I’m glad to see the increase in editorial coverage, but this needs to translate into sales, and the BTA knows this. If Hanbury and the BTA can should a significant rise in air arrivals, nights booked and average length of stay, year on year, then they should be compensated in line with that. As for last year’s results, I doubt that their variable pay was anything close to the 30% allowed.

By: Coffee

Coffee — Wed, 29 Apr 2015 02:42:44 +0000

Is our airlift increasing ?

By: Mockingjay

Mockingjay — Wed, 29 Apr 2015 01:38:58 +0000

Like there are no qualified Bermudians to do the job, but give it to a Multi-Millionaire who doesn’t need the $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Friends and Family BS

By: Bounce

Bounce — Wed, 29 Apr 2015 00:13:09 +0000

@ Mockingjay. Because that is what you pay for someone as qualified as him.

By: David Henry

David Henry — Tue, 28 Apr 2015 23:23:25 +0000

Oh goodness, @Tourism Advocate. There you go stating facts. That’s not going to sit well with MockingHimself and the other diehard surrogates

By: Tourism Advocate

Tourism Advocate — Tue, 28 Apr 2015 22:54:06 +0000

It is. Much less. A $20.3 million reduction since 2007.

2015 — $25.3 million = $21.7 million (Gov Grant) + $3.6 million (Guest Fee, not from BDA taxpayers)
2014 — $26.5 million = $23.1 million (Gov Grant) + $3.4 million (Guest Fee, not from BDA taxpayers)
2013 — $31.5 million
2012 — $28.9 million
2011 — $28.7 million
2010 — $35.4 million
2009 — $31.9 million
2008 — $35.8 million
2007 — $42.0 million

You could argue the taxpayer is saving bug bucks on this experiment.

By: huh?

huh? — Tue, 28 Apr 2015 21:35:51 +0000

I thought their budget was much less than BDOT?!?

By: Mockingjay

Mockingjay — Tue, 28 Apr 2015 18:05:22 +0000

Still does not justify Hanbury getting $1000.00 a day in this economic climate !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

By: Rockfish#1 and #2

Rockfish#1 and #2 — Tue, 28 Apr 2015 16:03:01 +0000

At the end of the day, all that matters is whether or not the BTA with all it’s ” expertise ” have been successful in increasing our arrival numbers.
We must not forget, the taxpayer is paying big bucks for this experiment.

By: Very Nice

Very Nice — Tue, 28 Apr 2015 13:13:45 +0000

Well done BTA!! Getting things done!

By: Jeremy Deacon

Jeremy Deacon — Tue, 28 Apr 2015 12:58:43 +0000

As someone who works in the PR business, I know how hard it can be to get articles in overseas publications, so the efforts that have gone into this should not be underestimated.