It’s the well known royal oligarchs and despots in the middle east who are exploiting the faith of their population to their own benefit. They reward religious fanaticism and ideologies that suppress women, girls and diversity of culture and religion. They must be named and shamed.

I interpreted that as the faceless nobody folks who remained faceless but were so much to others. Your redefinition would have to include X Factor, American Idol, Big Brother, and the many reality cooking, building, wives, Paris Hilton, storage WARS, gold mining and on and on folks turned into household names through the ever present virus known as reality TV.