Comments on: Airbnb Partnership Nets Big On Social Media https://bernews.com/2019/03/airbnb-partnership-nets-big-on-social-media/ Bermuda's #1 source for 24/7 breaking news, photos & videos Tue, 14 Apr 2026 09:50:01 +0000 hourly 1 http://wordpress.org/?v=3.7.5 By: LaV https://bernews.com/2019/03/airbnb-partnership-nets-big-on-social-media/#comment-4884411 Tue, 02 Apr 2019 22:48:28 +0000 http://bernews.com/?p=855022#comment-4884411 “You continue to BS the Bermuda public ”

No, you’ve mistaken the BTA for the PLP.

]]> By: Right https://bernews.com/2019/03/airbnb-partnership-nets-big-on-social-media/#comment-4884388 Tue, 02 Apr 2019 22:26:13 +0000 http://bernews.com/?p=855022#comment-4884388 You got that right! BTA spends money on fiction! We need people here on island not in cyber space surfing around

]]> By: Voodoo https://bernews.com/2019/03/airbnb-partnership-nets-big-on-social-media/#comment-4884028 Tue, 02 Apr 2019 15:51:56 +0000 http://bernews.com/?p=855022#comment-4884028 All of this is voodoo economics and the numbers are meaningless until it translates into an actual book / spend outcome. You continue to BS the Bermuda public with “millions of this and that”! It means nothing unless we get butts in the seats! Focus on that Mr Dallass!

]]> By: Kevin Dallas https://bernews.com/2019/03/airbnb-partnership-nets-big-on-social-media/#comment-4873107 Tue, 26 Mar 2019 13:42:39 +0000 http://bernews.com/?p=855022#comment-4873107 “Importantly, data analysis also reveals that *engagement rates* of social media users during the Bermuda campaign were two to three times higher than a typical Airbnb social media promotion featuring a destination. Like impressions, the engagement rate [total impressions divided by clicks, likes, etc.] was especially strong on Facebook in North America and the United Kingdom.”

It’s too soon to draw any conclusions from booking data, but we will be tracking.

]]> By: BTA for the Record https://bernews.com/2019/03/airbnb-partnership-nets-big-on-social-media/#comment-4873053 Tue, 26 Mar 2019 12:57:52 +0000 http://bernews.com/?p=855022#comment-4873053 Most of the user activity you described is referred to as engagement. Engagement figures are shared and explained in the story above — not as raw numbers, which can be misleading, but engagement performance relative to similar campaigns.

]]> By: Eve https://bernews.com/2019/03/airbnb-partnership-nets-big-on-social-media/#comment-4872207 Mon, 25 Mar 2019 20:30:15 +0000 http://bernews.com/?p=855022#comment-4872207 The 4.8M social media impressions only means that viewers scrolled by the Airbnb Bermuda campaign; same as counting the cars that drive by a billboard and using some estimate of the number of passengers in each vehicle but have no way to accurately count those who looked at the billboard. Airbnb could track the numbers who didn’t just scroll by but stopped and searched. Airbnb could track the number who stopped, searched and booked too and provide that information to BTA and Bermuda Airbnb hosts.

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