All of this information *is* in our Annual Report (which is released separately from our audited financials so we can get it in the public’s hands while the information is still fresh).

Have a look at the Corporate Reports section of the BTA Website to see our 2018 report.

This is where the vast majority of our visitors came from in the 60′s and 70′s.
Our large billboard on the highway leading out of NYC to the Hampton’s said.
“If you were going to Bermuda, you would be there by now”

So, you mean events like the Americas Cup, TW Triathlon, international yacht races and regattas? Those types of events? ‘Cos they happen.

This is no doubt costly, but we still get tourists who are showing up saying “I never realized how close Bermuda was.” It is THAT message they are getting out to the millions who haven’t been here before.

New York is our largest feeder market (by far), and the home to our Sales & Marketing team and most of our agency partners. From that you might reasonably conclude that I’m already a regular visitor to the city and don’t need any more reasons to travel.

You also don’t appear to have read the announcement too closely; this partnership includes a customised event to take place out here in Bermuda in 2020 in conjunction with the USTA, USTA player development and the USTA foundation.