Comments on: Column: The ‘Bermudian Staycation’ Review https://bernews.com/2019/11/column-the-bermudian-staycation-review/ Bermuda's #1 source for 24/7 breaking news, photos & videos Mon, 13 Apr 2026 16:29:08 +0000 hourly 1 http://wordpress.org/?v=3.7.5 By: Eve https://bernews.com/2019/11/column-the-bermudian-staycation-review/#comment-5172175 Sun, 24 Nov 2019 16:43:40 +0000 http://bernews.com/?p=934366#comment-5172175 The BTA has spent multiple millions blitzing New York City and Boston, from Mayrix’s comments the millions of dollars and thousands of BTA staff hours putting on events in these areas has failed to get the Bermuda Tourism message to the right people. Last thing Bermuda needs is another airline route out of NYC or Boston!
On a visit to Toronto last week I saw a 15 second BTA ‘Out Here’ TV commercial following the CTV 6:00 pm News. The good timing for maximum viewer attraction was wasted because the camera focus was on a couple riding pedal bikes, most being close ups of the couple and very little video showcasing Bermuda. The annoying thump-thump background music does little to hold viewer’s attention long enough to find out Bermuda is where the couple is riding bikes. This same commercial, with minimal focus on Bermuda, is probably shown in other BTA target cities with no follow up too confirm the ROI.

]]> By: Mayrix https://bernews.com/2019/11/column-the-bermudian-staycation-review/#comment-5172041 Sun, 24 Nov 2019 13:07:08 +0000 http://bernews.com/?p=934366#comment-5172041 That staycation at Fairmont Southampton sounds astounding! I want one!
Needless to say, BTA, please do a blitz to New Yorkers, Bostonians, anyone on the East coast to pop over on JetBlue or AA and experience this deliciousness.
We are only a stone throw away.

PS: Check if Silver Airways could fly here for affordable travel

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