https://bernews.com/2020/04/covid-19-bta-introduces-cost-saving-measures/ Bermuda's #1 source for 24/7 breaking news, photos & videos Fri, 03 Apr 2026 19:21:15 +0000 hourly 1 http://wordpress.org/?v=3.7.5 https://bernews.com/2020/04/covid-19-bta-introduces-cost-saving-measures/#comment-5284828 Sun, 19 Apr 2020 16:46:23 +0000 http://bernews.com/?p=973389#comment-5284828 How Bermuda reopens safely depends, almost entirely, on how safe the public health is in the U.S., Canada and UK is. Unfortunately these countries have been the biggest failures in testing enough of the public to determine what areas of their economy and country is safe to reopen.
It will be months before these countries have enough testing in place to evaluate who is safe to travel outside their own community let alone beyond. When people from these countries will be looking for a vacation/holiday destination, that requires an airline flight, won’t be known for months. It will be important for Bermuda to be Covid free before visitors risk getting the virus and being quarantined outside their home country.
Tourism sales & marketing will have to be phased in to parallel the demand and not wasted on a shotgun approach hoping to hit something. The hotels/visitor accommodations will need help to remain viable so they can phase in reopening. Initially it will be repeat visitors who know Bermuda and will want to return. Return to the days when Trade Development Board promoted Bermuda (Country) and hotels did their own sales & marketing and reduce cost to the visitor by 15%-20% or more.

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