Comments on: BTA: Influencers Reach 1.48M During Cup Match

By: Sandgrownan

Sandgrownan — Sun, 04 Sep 2022 13:04:25 +0000

1.48m what exactly? How does that translate into travel $ and tourist spend? No idea have you. None.

Stop lining PLP pockets with the TA and do something useful.

By: Dejavu

Dejavu — Sun, 04 Sep 2022 08:33:27 +0000

How could they have a global reach and they didn’t post anything while on the island or when they left. Also everyone knows only 10% of your followers sees your content so that means 100k followers would have saw a post. Plp lies all the time and you fools just take it. So glad I left lol

By: LOL - the real one

LOL - the real one — Sat, 03 Sep 2022 14:03:08 +0000

Do you know what “global reach” actually means? How much money was generated in Bermuda by that “global reach?”

By: LOL - the real one

LOL - the real one — Sat, 03 Sep 2022 14:01:01 +0000

This is so unbelievably hilarious! Really, the claims made are hilarious justification for bringing friends to Bermuda at taxpayer expense. It is almost impossible to put a value on the results from “influencers” unless there is a code or another method of identification used by travelers to Bermuda that proves they came here because of an “influencer.”

For example: when you purchase an item online using a discount code from another website, that sale is traced back to the owner of the code who gets credit for the sale. The same applies to social media. Codes can also be embedded in links on a website. Click here to purchase a shiny widget and you are redirected to another website.

Nice try, BTA. Try harder to prove your claims.

By: Unknown800k

Unknown800k — Fri, 02 Sep 2022 20:30:30 +0000

At what REAL cost to us..

By: Question

Question — Fri, 02 Sep 2022 19:16:10 +0000

Pfff. That’s the excuse to have a three-day $200,000 champagne party with models and washed-up athletes. It does nothing for us.
Removing the TA form would have a greater effect, but they won’t do that. We all know exactly why, don’t we, Burt.

By: Joe Bloggs

Joe Bloggs — Fri, 02 Sep 2022 16:26:06 +0000

“Influencers and content producers hosted by the Bermuda Tourism Authority [BTA] during the 2022 Cup Match holiday achieved a global reach of nearly 1.5 million, according to the BTA.”

Very good for a jurisdiction with roughly 60,000 people. Well done.