XL Group Unveils Global Rebranding
XL Group today [Oct.3] launched a new global brand and marketing campaign. The campaign, which includes a new logo and “Make Your World Go” tagline, aims to “capture the powerful combination of talent, innovation and drive at XL and its commitment to advancing progress and helping clients to do the same.”
Chief Executive Officer Mike McGavick said: “At XL, we tackle risk like no one else, analyzing deeper and listening closely to our clients to create solutions that unleash the world’s capacity to advance. By helping our clients unlock their full potential, we fulfill our own. Our new brand demonstrates this unique outlook and the commitment and value we bring to clients.”
“There is no progress without risk,” Mr. McGavick added. “And in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative partners to help manage their risk. Our brand clearly sets XL apart as the strong, innovative partner needed in today’s market.”
The new XL brand launches today and will be implemented gradually over the coming months. XL partnered with Venturethree, a London-based global brand studio, to develop the brand. In addition, the New York-based agency Thackway Mccord LLC provided initial research for the rebranding project.
