New Dark-n-Stormy Can Unveiled
The ‘national drink’ of Bermuda is heading to American shores in a new ready to drink 8.4 oz./250 ml can.
“It’s the perfect addition to our family of products,” explained Malcolm Gosling, 7th generation President/CEO of the renowned Bermuda rum maker.
“This is the perfect Dark ‘n Stormy delivered in a slender can with compelling graphics: making it appealing to the younger, trendsetting consumer. Additionally, the ready-to-drink Dark ‘n Stormy is also a convenient package for people on the go.”
“It was encouraging to hear my fellow Bermudians say that this tastes like a perfectly made Dark ‘n Stormy. Sales on the island have been strong.”
The new drink comes in 4-packs of 8.4 oz./250 ml cans and is 9% alcohol by volume (18 US Proof). To help gain attention at retail, special Storm Warning displays are being offered that signal “Things could get wild.”
Gosling’s Brothers Ltd. is one of Bermuda’s oldest business house. In 1806, Englishman William Gosling, sent his son James to sea, bound for Virginia with 10,000 pounds Sterling worth of wines and spirits. After ninety days on becalmed seas the charter on the good ship, Mercury, ran out and James was diverted to Bermuda, where James decided to open a wine and spirits shop.
