Tourism Summit To Take “The Long View”
Next week’s Bermuda Tourism Summit will look back on achievements during the National Tourism Plan’s first year—and challenges and opportunities on the horizon.
Hosted by the Bermuda Tourism Authority and titled, “The Long View,” the 2019 event takes place at the Fairmont Southampton Tuesday, October 15, 8:30 am–6:30 pm.
The BTA said that attendees are invited to join local and international influencers in a full day of informative sessions, active breakouts, and networking opportunities exploring all facets of Bermuda’s tourism industry. Tourism Minister Zane DeSilva and BTA CEO Kevin Dallas will officially open the summit, which is expected to attract up to 300 registrants.
“We’re one year into the six-year National Tourism Plan, so it’s time to take stock of what we’ve accomplished so far, anticipate changes already shaping up, and adjust our strategies and outlook accordingly,” said BTA CEO Kevin Dallas. “This iteration of our annual summit will therefore take a longer-term view—thinking through strategic goals, checking in on success indicators, and setting priorities for 2020 and beyond.”
Among agenda highlights is a kickoff presentation by Adam Sacks, founder and president of Tourism Economics, who will examine Bermuda in the context of global economic and travel trends.
Other spotlight sessions include “deep dives” into superyachts, frictionless travel, teams & groups and vacation rentals, plus insider lookaheads to hotel projects and the island’s new airport debuting in summer 2020. A closing session features Bermudians abroad—branding executive Daren Bascome, journalist Clare O’Connor and hotelier Richard Tucker—who return to share diverse experiences, successes and advice.
The Bermuda Tourism Summit is open to everyone. Advance registration of $40 by credit card [Mastercard or Visa only, no cheques], or $50 at the door, includes seminars and breakout sessions, breakfast, lunch and refreshments, and a Tourism Tech Connect networking reception in partnership with the Bermuda Business Development Agency [BDA]. To register, go here.
The Bermuda Tourism Summit Schedule follows below [PDF here]
If the 3rd. quarter visitor air arrivals are stagnant or show a decrease it will be obvious the National Tourism Plan is the “Wrong View”! The recently announced golf, tennis and supper yacht schemes are questionable when it comes estimated ROI. There has been an upsurge in Americans and Canadians traveling outside their countries over the past few years but uncertain economic conditions around the world are already having an affect on long range travel plans by individuals as well as corporations. The 4th. quarter 2019 & 1st. quarter 2020 will be critical for tourism stakeholders if they are called on to reduce prices too save BTA.
This is obviously to ensure they keep their salaries for the long view pretty self-serving.