BTA Promotes Black-Owned Businesses Online
The BTA is highlighting black-owned tourism businesses in a new section of GoToBermuda.com titled A Guide to Black Culture & Heritage.
A BTA spokesperson said, “The marketing spotlight shines on Black-owned tourism businesses in a new section of GoToBermuda.com. The online hub, titled A Guide to Black Culture & Heritage, soft-launched this week, elevating Black-owned businesses as an integral part of the Bermuda visitor experience.
“The Bermuda Tourism Authority [BTA] is inviting Black business owners across the tourism economy to register their companies as part of this dedicated online effort. There’s a simple set-up process on the BTA portal, BTAConnect. A step-by-step guide shows how to get everything done online. Once complete, Black-owned business listings will appear on every page of the new website’s hub.”
“It’s our job to help visitors find what they’re looking for and, increasingly, travellers to Bermuda want to be connected with Black experiences and culture on the island,” said BTA Interim CEO Glenn Jones. “Taking advantage of this marketing opportunity will put stakeholders in a prime position to win customers that may have otherwise missed them.”
The BTA added, “The new content section highlights products and services celebrating Black history, cuisine and entertainment, speaking directly to a growing audience of consumers making deliberate decisions about spending money at Black and multicultural operations.
“BTA’s newly debuted online guide will be especially useful to this audience because it homes in on where Black Bermuda businesses and experiences can be found—from street art and mom & pop eateries to island-wide itineraries and points of historic interest along the African Diaspora Heritage Trail.
“Over time, BTA intends to build out the platform with additional articles, profiles and images, while growing the number of Black-owned businesses as more local stakeholders participate.
“In 2018, BTA worked with travel data experts Mandala Research, which estimated the spending power of US Black travellers at $63 billion annually. The National Tourism Plan seeks to double the number of Black leisure air visitors to Bermuda by 2025—from four percent of total leisure air visitors to eight percent.”
“Our focus on Black culture and heritage is critical to engaging more Black travellers and raising awareness in the minds of all visitors about who we are as Bermudians, culturally rich and beautifully diverse,” added Mr Jones.
Lord at this time we should take visitors of all colours.
Only black people?…why is that?
There are other people that you are required to treat equally….let me remind you one last time!
You represent all people of Bermuda!
I understand why the BTA is doing this – they are trying to please the PLP Government and rise the coat tails of the BLM movement
But for God sake can we promote all business too?
So another Platinum Period of tourism huh? It won’t work this time either
Bermuda has always billed itself as ‘exclusive’…and it is. Bermuda loves to exclude people it doesn’t like..like the LGBT community.