BTA: Bermuda’s Iconic Style Featured In Vogue
Bermuda’s distinct style has taken centre-stage in Vogue magazine’s latest feature, “In the Birthplace of Bermuda Shorts, the Style Is Always in Season.”
A spokesperson said, “The Bermuda Tourism Authority [BTA] is excited to announce Bermuda’s distinct style has taken centre-stage in Vogue magazine’s latest feature, ‘In the Birthplace of Bermuda Shorts, the Style Is Always in Season.’ written by Alexander-Julian Gibbson with photography by Chrisean Rose. The article brings Bermuda’s laid-back elegance and bold fashion history into the spotlight, highlighting the island as more than just a pretty backdrop—it’s a place where classic and contemporary fashion meet with flair.
“The Vogue feature dives deep into the cultural significance of the iconic Bermuda shorts, which originated as practical military wear but have since become a symbol of island life, blending sophistication and a relaxed vibe. Beyond the shorts, the article captures the essence of Bermudian style through local models and designers putting their own modern twist on tradition. It’s not just about clothing—it’s about how Bermuda’s unique way of life shapes its sense of fashion.
“A notable highlight in the piece is the spotlight on the Hamilton Princess & Beach Club staff, whose stylish uniforms and impeccable presentation reflect Bermuda’s signature mix of elegance and comfort. The staff are true ambassadors of the island’s charm, welcoming guests with a blend of class and warmth while maintaining an effortless island cool.”
Tracy Berkeley, CEO of the Bermuda Tourism Authority, shared her thoughts on this exciting partnership and feature: “Seeing Bermuda’s fashion and culture celebrated in Vogue is a proud moment for all of us. Bermuda is more than a beautiful destination—it’s a place where heritage and modern creativity come together. From the sharp, tailored Bermuda shorts to our people’s effortless style, this article captures what makes us unique. And having the Hamilton Princess team featured highlights the heart of Bermudian hospitality, where style and service go hand-in-hand.”
The spokesperson said, “The Vogue article also captures the modern resurgence of Bermuda’s fashion scene, featuring home-grown designers like Rebecca Singleton of TABS, and Amethyst [who’s known for bold prints and unique accessories] and local models alongside the picturesque pastel-coloured homes and iconic pink sand beaches. It’s an inside look at how Bermuda continues to influence the global fashion stage, all while staying true to its roots.
“This coverage in Vogue emphasizes Bermuda’s stylish spirit, reinforcing its role as a must-visit destination for those seeking a blend of elegance, island charm, and cultural depth.
“Find some of the featured local talent:
- Local Models: Lily Lightbourn, Zion Armstrong, Riley Jackson, Ranaa Farooqui, Tajahri Rogers, Rhema Webb-Hollis, Nabil Albuoy, Nalia Mitchell, Damon Simmons, Mikey Darrell, Noise Cans, H&H Gombeys.
- Featured locations: Hamilton Princess & Beach Club, Leamington Caves, Newstead Golf Resort & Spa.
- Local Creatives: Burnt House Media , Rebecca Singleton of TABS, KazJ Kreates, Amethyst.”
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A feature in Vogue magazine is worth its weight in gold, or at least tourist dollars.
Any proof of that claim? How many tourist dollars? Is there a code for Vogue readers to use if they come to Bermuda to identify themselves as readers of that article? Did PriceWaterhouseCoopers do a consult and project numbers of Vogue visitors and potential dollars spent over the next three years?
These are things you should know.