Phoenix Stores To Carry Fenty Beauty Line
The Phoenix Stores has been awarded the exclusive rights to carry the iconic Fenty Beauty, Fenty Skin, and Fenty Fragrance lines at it’s 59 Front Street location.
A spokesperson said, “Our team put in the work to craft a proposal to secure our spot as Bermuda’s go-to retail destination for the hottest beauty trends.
“In the coming weeks, get ready for a series of can’t-miss events as we launch these game-changing products. Think sip-n-shops, in-store masterclasses, and expert shade-matching consultations to help you find your perfect Fenty fit. We’ll also be tapping into the local beauty scene, inviting Bermuda’s top makeup artists and influencers to share their Fenty looks for a chance to be featured on our social platforms.
“That’s not all — with every purchase, you’ll be entered into exciting prize draws, and one lucky customer will win the ultimate Golden Ticket experience: an all-expense-paid trip to Barbados in early November for Rihanna’s official Caribbean launch!
“Follow 59 Front on Instagram @fiftyninefront and sign up for email updates at www.fiftyninefront.bm so you don’t miss a beat. Your Fenty journey starts at 59 Front!”
A spokesperson for the brand said, “Rihanna is bringing her game-changing beauty brands, Fenty Beauty, Fenty Skin and Fenty Eau De Parfum, to the Caribbean on October 24, 2024. Launching across 9 Caribbean islands – Antigua, Aruba, Bahamas, Barbados, Bermuda, Cayman Islands, Grenada, Saint Maarten & Saint Martin & Trinidad & Tobago – Caribbean customers will now be able to shop the award-winning shade range, universal skin care products, and unique fragrance that has proliferated
“Rihanna’s mission of ‘Beauty for All’ and the boundary-breaking standard of beauty she set with the brand’s debut in 2017.”
“To say I’m excited about bringing Fenty Beauty and Fenty Skin to the Caribbean is an understatement! It is so special to be able to bring our brands to the place and the people that started it all. “ – Rihanna
The spokesperson said, “When Rihanna launched Fenty Beauty with a vision of inclusivity and global reach at its core, she sought to help ‘everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.’ With her mandate of inclusivity, Fenty Beauty continues to deliver a wide range of products for traditionally hard – to-match skin tones, with high-performance formulas that work for all skin types, and that encourage everyone, everywhere, to dare to play and have fun with makeup. With a vast product assortment rooted in Rihanna’s real-life method to a flawless complexion with killer radiance layered on top, cult-favorite products like Pro Filt’r Soft Matte Longwear Foundation – available in 50 shades with a humidity-proof, transfer-proof, long-lasting formula – and Gloss Bomb Universal Lip Luminizer – the high-shine lip gloss available in cream, shimmer, shine, and plumping formulas – will now allow the people of the Caribbean to find their perfect shades.
“Joining Fenty Beauty will also be Fenty Skin – the clean, vegan and eco-friendly skincare line designed to work well with makeup. Amplifying Rihanna’s unwavering mission to provide simple and effective beauty solutions for everyone, the brand features universal, sensorial formulas to cleanse, hydrate, protect and treat. Fenty Skin features gold-standards in skin care like niacinamide and hyaluronic acid and are only further enhanced with the best of the Caribbean – like Barbados Cherry and Kalahari Melon – as a true homage to Rihanna’s hometown. Products like Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen – a universal SPF and hydrator for all skin tones that doesn’t leave a white cast or work against makeup – and Fenty Treatz Hydrating + Strengthening Lip Oils – ultra-hydrating lip oils infused with decadent fruit oils and vitamin -rich extracts to strengthen the lips’ moisture barrier – have quickly gone viral since the launch in 2020 and further ignited a global beauty movement.
“Rounding out the assortment in the Caribbean will be Fenty Eau de Parfum – a bold, sensual, warm floral fragrance designed to embody Rihanna’s true essence. With notes of magnolia, musk, tangerine and Bulgarian rose housed in a luxe, amber bottle, it’s the perfect combination of spicy and sweet and is designed to express itself uniquely on each wearer.
“As part of the launch, Fenty Beauty is building upon our long-term commitment to the Clara Lionel Foundation [CLF]. CLF was founded in 2012 by Rihanna in honor of her grandparents, Clara and Lionel Braithwaite. CLF is deeply rooted in the Caribbean, with a mission to build thriving and resilient communities. Fenty is contributing additional support to CLF’s programming in Barbados, investing in education, jobs training, culture, and climate resiliency initiatives.
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