Poll Highlights Customer Preferences

Polling firm Research Innovations has released a snapshot of customer perceptions of Bermuda’s banks, insurance companies, cell phone companies and long distance telephone carriers.

The public opinion and market research company’s survey of 600 residents — which has a margin of error of 3.9% — was conducted earlier this month.

• 1. BF&M has the largest market share of the vehicle insurance market at 38.1%

• 2. A majority of residents (51.5%) identify HSBC as their primary bank.

• 3. Digicel and M3 Wireless hold equal shares of the cell phone market at 35.1% and 35.6%, respectively.

• 4. Cable & Wireless has the largest market share of the residential long distance telephone market at 39%.

• 5. Freisenbruch-Meyer has the highest ranking in customer satisfaction in insurance, with 80.8% of their customer reporting they are “very satisfied” with the service they receive.

• 6. Capital G has the highest ranking for customer satisfaction in banking, with 80% of its customers reporting they are “very satisfied” with the service they receive.

• 7. M3 Wireless and CellularOne tie in the highest ranking for customer satisfaction in the cell phone sector with 51.4% and 49.2%, respectively, reporting they are “very satisfied” with the service they receive.

• 8. Logic has the highest ranking for customer satisfaction in long distance telephone service with 87.5% of their customers reporting they are “very satisfied” with the service they receive.

The full report contains the results on customer loyalty, perceptions on cost for the different sectors and is cross-tabulated by age, gender, income and race.

Research Innovations is Bermuda’s oldest market research company. Established in 1992, it conducts research in Bermuda and the wider Caribbean for both the private and public sectors.

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