Tokio Re Milk Carton Donation Campaign

Residents experienced a rare Bermuda earthquake on Monday, which cannot even begin to compare with the disaster which hit Japan last month.

The Japan earthquake released 2.3 million tonnes more seismic energy than what was experienced in Bermuda. The Japan earthquake and tsunami has seen almost 14,000 dead and another 14,000 missing.

More than 300,000 people were turned into refugees overnight, while hundreds of children have been left orphaned. There has been more than $300 billion in damage, making it the one of largest recorded natural disaster in history.

Since the initial earthquake there have been more than 900 aftershocks, including more than 60 over 6.0-magnitude with three over 7.0. While the majority of people in Bermuda are familiar with the horrifying pictures and videos following the March 11th 9.0-magnitude earthquake and 124-foot high tsunami, the story is much more personal for the staff at Tokio Millennium Re and those at fellow Japanese company MS Frontier.

For Tokio Millennium some of their co-workers are among the missing and dead after their towns were wiped out by the tsunami. Other colleagues lost family members, including one who lost both his daughter and granddaughter. Their hearts are heavy with the losses experienced by their friends in Japan.

In an effort to help their friends, families and colleagues, Tokio Millennium Re with the help of MS Frontier, kicked off a milk carton donation campaign in March, which will end on April 30th.

There are more than 200 specially designed red Dunkley’s Dairy containers, which have a ‘Help Japan’ sticker on them. Funds collected in Bermuda will be distributed by the Bermuda Red Cross to those affected by this tragedy. The cartons may be found in grocery stores, retail outlets and restaurants.

Tokio Millennium Re and MS Frontier will match the funds contributed. The rest of the business community is also stepping up to lend support as retailers, bankers, reinsurance and insurance companies have also pledged donations and are helping to raise more money in the relief effort.

In addition, the Bermuda Red Cross is going above and beyond its required obligation by waiving its normal fee so that 100% of the funds raised will go to victims of this natural disaster.

That includes not only helping through disaster recovery, but also helping people get back on their feet. Estimates have put the economic recovery price tag at $122 billion.

The Red Cross, as part of its mission in helping disaster stricken areas, also help victims who have lost their livelihoods get a new lease on life thanks to the donations you provide to the Red Cross in this ‘Help Japan’ campaign.

[Bernews extends our thanks to Don Burgess of the Bermuda Sun for his assistance]

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