Canadian Station Broadcasting From Island
Live from Bermuda, Canada’s CHFI-FM is partnering with The Bermuda Department of Tourism to broadcast its morning breakfast show from the island’s Grotto Bay Beach Resort this week.
From today until June 9, morning radio personalities Erin Davis and Mike Cooper will be on Island interviewing local Bermudian “ambassadors”, to highlight the destination’s key selling points for Canadians.
Today the Minister of Business Development and Tourism Patrice Minors said, “We are excited to partner with such a prominent North American radio station. Our relationship with CHFI-FM is helping to further develop the already strong marketing presence our island has in the Canadian community.”
As part of the same promotion, CHFI-FM has also been rewarding listeners with free trip giveaways to Bermuda. The 25 winners will fly to the island via WestJet Airlines and also stay at the Grotto Bay Beach Resort from June 6 to June 9.
JP Martens, General Manager of Grotto Bay Beach Resort said, “Our Canadian business has been very strong due to our appeal to the nearby Canadian market and the fact that our property features a great All-Inclusive package. We are looking forward to hosting the winners from CHFI-FM’s ‘Erin and Mike on the Beach in Bermuda’ contest at our resort over the next week. We believe this partnership will further boost our Canadian business.”
Meanwhile, Robert Palmer, WestJet’s Manager of Public Relations said, “We are thrilled to be able to work with CHFI-FM and the Bermuda Department of Tourism on this great initiative. This is a tremendous opportunity to promote the beautiful island of Bermuda and our convenient, non-stop service from Toronto’s Pearson International Airport.”
CHFI-FM has been in operation for more than 50 years and is the most listened to radio station in Canada. The morning show broadcasts to the Greater Toronto area and targets adults aged 18 to 54. The station’s format is Soft Rock/Soft AC and is known as “Toronto’s Lite Favorites”.
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