‘Meet the Bermudians’ Campaign Award
This past Thursday [Nov.10] the International Academy of Visual Arts [IAVA] – an invitation-only body consisting of top-tier professionals from media, interactive, advertising and marketing firms – recently selected CBS Radio’s 2010 “Meet The Bermudians” Campaign as a 2011 W3 Silver Award recipient, highlighting the significance and authenticity of the radio group’s effort in conjunction with the Bermuda Department of Tourism.
The campaign captured some of the stories that make the Island and its people so unique through a series of interviews with Bermudian ambassadors – from hoteliers to taxi drivers, retailers and more.
The ambassador interviews were then edited and showcased on affiliate radio stations in key markets for the island, including New York, Boston, Washington DC and Philadelphia. In addition, the group created the “Meet the Bermudians” micro-website, where each ambassador had a feature profile.
Tourism Director, William Griffith said, “This award reaffirms the value of our relationship with CBS Radio and also underscores the importance of having creative campaigns to continue attracting visitors to our Island paradise. We look forward to growing this partnership with CBS Radio’s Altitude Group in the future and creating an even better campaign for East Coast audiences next year.”
Richard Lobel, Executive Vice President, CBS Radio Altitude Group said, “The passionate people of Bermuda make it so easy to create seductive and inspiring stories. CBS simply puts a lens to the people of Bermuda and captures what they do best. CBS then distributes this content on-air and on our stations’ websites.”
Honouring creative excellence on the web, the W³ Awards also recognise the creative and marketing professionals behind award-winning sites, videos and marketing programmes. The annual awards are sanctioned and judged by the IAVA, which includes executives from organizations such as Condé Nast, Disney, Microsoft, MTV Networks, Sotheby’s Institute of Art and more.
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