CADA Urges Safety Over Holiday Season

December 14, 2011

CADA, encouraging responsible alcohol behavior, issued a statement encouraging safe driving over the holiday season. Executive Director Gillian Freelove-Jones read the statement during the Bermuda Police Service joint press conference last week, and the full statement follows below:

CADA remains optimistic and believes that our joint messages are being heard by the residents of Bermuda. If we look at the statistics from the Bermuda Police Service over the last three years the number of road traffic collisions have decreased.

In 2008 there were 2,458 collisions, in 2009 there were 2,287 and in 2010, 2,258. As of end of October this year there were 1,645 collisions.

The number of road traffic deaths are extremely high – one death is one too many. In 2008 there were 17. 2009 and 2010 there were 13 deaths each year. So far for 2011, there have been 9 road traffic fatalities.

We know alcohol and or drugs play a role in the vast majority of road traffic fatalities in Bermuda. Together we must remain focused, committed and continue to take responsibility to eliminate drinking and driving. We believe this will go a long way to reducing and eventually eradicating traffic deaths on our roads.

CADA’s message today is simple, before you go out to party please put a plan in place as to how you will get home. Remember ABCD – Always use Bus, Cab or Designated Driver.

To provide support for those who will be out drinking, CADA’s free, life saving, Let Us Drive service will be available thanks to our sponsors, Bacardi, Burrows Lightbourn, Goslings, Fairmont, City of Hamilton and The Caledonian Society.

This free service will be available every Friday night from 3:15am to 3:45am from outside of the LOM building on Reid Street. Recognizing that more people will be out over the holiday period, there will be additional vouchers available. The service will also run from the same location at the same time on New Year’s Eve.

We would like to thank the following companies: BELCO, Telebermuda, Lindo’s, WOW, The MarketPlace and the BIU who have shared the life-saving message of Always use a Bus, a Cab or a Designated driver, with their staff and customers in various ways. Together we can save lives. For more information, please visit cada.bm

Thank you.

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