Ministry Launches New “Respect” Campaign
Minister of National Security Wayne Perinchief today [June 21] unveiled a new campaign designed to use local images, everyday scenarios and real people demonstrating common courtesy and respect in various means.
“Earlier this year I met with a large group of officials from the local sporting community. Football in particular has been committed to promoting sportsmanship on the field of play and encouraging players and fans to respect the game and each other,” said the Minister.
Sample posters from the “Respect” campaign:
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“Perhaps more importantly, as we impart our values to younger people, respect must form part of that wisdom. We emphasize in this campaign respect for the community and the environment. We promote respect and friendly rivalry in sport. This campaign reminds us to respect our seniors and to lend a helping hand to each other.”
“The print campaign will be made available to sports clubs whose hard working executives and members are committed to enhancing their facilities as positive influences in the local community.
“Part of the campaign will provide and easy guide to preventing anti-social behaviour from taking hold in clubs. This Government will support sports clubs as they seek to involve families and communities in a broad range of activities.”
“As the school year comes to an end and our students fan out across the community for summer jobs and other activities, our hope is for a fun filled summer, complimented by respect: respect for the community; respect for our seniors; respect for each other,” concluded the Minister.
The Minister’s full statement follows below:
Good morning and thank you for coming.
Earlier this year I met with a large group of officials from the local sporting community. Football in particular has been committed to promoting sportsmanship on the field of play and encouraging players and fans to respect the game and each other.
That theme of respect resonated in our meeting. I asked the Ministry team to enlist the creative support of the Department of Communication and Information to develop a very simple campaign to highlight this core message.
Last week we previewed the campaign in the Youth News supplement provided with the Royal Gazette. This print version was well received. The aim of the campaign is to use local images, everyday scenarios and real people demonstrating common courtesy and respect in various means.
As basic as the concept of respect is, it bears repeating and reminding. As we go about our everyday lives we should remember those fundamental life lessons that make for positive interaction, one with another.
Perhaps more importantly, as we impart our values to younger people, respect must form part of that wisdom. We emphasize in this campaign respect for the community and the environment. We promote respect and friendly rivalry in sport. This campaign reminds us to respect our seniors and to lend a helping hand to each other.
The print campaign will be made available to sports clubs whose hard working executives and members are committed to enhancing their facilities as positive influences in the local community.
Part of the campaign will provide and easy guide to preventing anti-social behaviour from taking hold in clubs. This Government will support sports clubs as they seek to involve families and communities in a broad range of activities.
The Ministry’s theme has been “community action in gang prevention”. This campaign forms part of that continuing strategy as it promotes positive lifestyle choices and seeks to inspire our young people to appreciate their country and each other.
We must take every opportunity to positively impact their lives. Communities are the building blocks of a safer, stronger Bermuda and one of the more powerful images is that of young people painting over degrading graffiti.
As the school year comes to an end and our students fan out across the community for summer jobs and other activities, our hope is for a fun filled summer, complimented by respect: respect for the community; respect for our seniors; respect for each other.
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I wonder if they’ll use a picture of Derrick (“Busta”) Burgess showing his respect to Louise (“Autie”) Jackson.
First EB told us to “Feel the Love” but failed to love his people and our Island, now WP is going to teach us to show/give Respect. Well, Mr. P – respect is earned – you remember your Mom or adult thumping you behind the head or pinging your ear when you didn’t show respect, or hear an adult asking a young person if they greeted an adult. RESPECT should be a serious Priority on the list in “THE HOUSE OF ASSEMBLY” and down the hill to the Senate, as I have never seen anything roll up hill. Respect should also be high priority on our personal lists in our respective homes and shared/practiced amongst our families first and they in turn would/should take it with them and share/practice RESPECT. People talk about “Olden days” – best days of our lives. I have seen people embarassed because they don’t believe in explaining respect, teaching it and showing it. Respect is hard work and many find it hard to be humble.
Respect is earned not given. Remembr when your Mom or someone would clip you up back of the head because you didn’t greet another person no matter the age but more so an adult. Respect is shown when you care for a loved one, your home, your community, a friend or a neighbor. Honor thy Mother and thy Father so your days will be long upon the earth – RESPECT!! Honor your people, your Island, your visitors, your co-worker, your employer and employees – RESPECT!!
I remember back in the day, you were taught by your parents to respect your elders and you got a cut tail if you were a brat. But I guess that’s kind of old fashioned in these busy modern times of chasing material things instead of instilling values.
We need a “show respect” video game……. Oh sorry, that won’t work unless they get to shoot someone!
Dereck smack down should do this!
The family has deteriorated to such an extent that the ministry of Crime has to tell us to show respect. Let’s start with the kitchen.
I’d rather see a picture of Ms Muskpratt Bean landing 16 bies up the hospital if we are talking about Respect!….
Perhaps if football is so keen to be seen to be doing the right thing that they will actually do something about the open drug use/drunkenness/abusive behaviour that is a regular feature among the crowds at the club grounds. Now that would gain some RESPECT!!!!
Campaign is clutching at straws!
“Minister of National Security Wayne Perinchief today [June 21] unveiled a new campaign designed to use local images, everyday scenarios and real people demonstrating common courtesy and respect in various means.”
So basically your going to stage a bunch of scenarios attempting to depict people using comon courtesy and respect? That has to be it because if you think your just going to catch random acts of kindness around this island you might as well be hunting unicorns. If you want people to learn common courtesy and respect, it starts at home. Start addressing the parents of this island, for so many seem to have forgotten the value of respect. If this generation of children aren’t being taught these values, where will the other generations learn it from?