AFP & Bloomerang To Host Fundraising Seminar
The Association of Fundraising Professionals [AFP], in conjunction with Bloomerang, is getting set to present a Donor Retention Education Session at 4.00pm on Wednesday, April 16, 2014 at the Bermuda Underwater Exploration Institute [BUEI], bringing together fundraisers of all kinds in order to teach them how to be more successful in their charitable efforts.
The event’s promo flyer said, “Current rates are plummeting; what can every fundraiser do to reverse the trend? This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every non-profit engaged in fundraising.
“We will focus on what can be done about retaining donors based on the principles of Dr. Adrian Sargeant, the world renowned authority on building donor retention and donor loyalty. Dr. Sargeant’s principles are based upon years of research conducted in the sector and can be used by any organization whether you are a one person shop or a large department.”
“We will show examples of his principles in action via various technology tools. The results can be astounding when put into daily use. As Dr. Sargeant says, “Even a small change in retention of 10 percent can double the lifetime value of your current donors.”
“In addition a demonstration of the Bloomerang data base system, we chose to build a solution that drives nonprofit success because we believe in the work nonprofit organizations do. Our clean, cloud-based solution is rooted in principles of philanthropy, simple to use, and focused on empowering your team to achieve remarkable results through enhanced donor loyalty.
“Bloomerang is designed to deliver maximum results, maximum utilization by your team, and maximum flexibility, with no need for additional technology spending on your part.”
“The AFP and Bloomerang Donor Retention Education Session is free to attend for AFP members and $25 for non-members. Please confirm your attendance by emailing afpbermuda@gmail.com.”
