ADI Report: Chrome Edges Out IE In Popularity

Google Chrome has edged out Microsoft’s Internet Explorer as the most popular browser, according to the latest report from Adobe Digital Report [ADI].

According to ADI’s latest analysis, Google now commands a 31.8% market share, while Internet Explorer sits at 30.9% [down by 6%] while Apple’s Safari is the third most popular browser with a 25% share, which the report attributed to its vast mobile presence.

Mozilla’s Firefox browser declined from nearly 20% market share two years ago to only 8.7% in April 2014, which according to ADI, is likely due to its lack of mobile presence.

ADI technology analyst Tyler White speculated that two underlying market forces are at play. “First, device defaults matter,” Mr. White said.

“Internet Explorer leverages its Windows OS dominance to gain share as the default Web browser for the majority of people online. Today mobile OS is more important, giving Google and Apple a leg up with default status on Android and iOS.”

The second reason why Google is growing, Mr. White said, is that “users prefer a consistent experience across devices.”

ADI’s report is based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel Web sites. Adobe Analytics was used to detect the browsers for 17 billion visits to 10,000 U.S. consumer-facing Web sites in April 2014, and more than 1 trillion visits since 2008.

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