October’s 2015 Klout Social Media Rankings

October 8, 2015

The Bermuda Tourism Authority’s marketing efforts on social media have helped make it a juggernaut.

The BTA’s Klout score rose 14 points from 67 to 81, placing it second on the Bermuda list for October. It also places it amongst the elite of social influencers.

And it matters in its marketing efforts. A Social Times article reported that a Klout score of 80 or more, will give a tweet half life 315 times longer than an average tweet.

A score between 40 and 70 minutes produces a tweet half life of five minutes while one above 80 will last five hours and 15 minutes.

Glenn Jones, Director of Public & Stakeholder Relations for the BTA, told Bernews: “The BTA has stepped up its daily engagement and conversations through it’s social channels and it looks like that is showing in the Klout score.

“More organic listening and authentic engagements, a more local and conversational tone and a more proactive approach to contributing to themed twitter chats have all likely contributed to the increase.”

PowerGirl Trina also had a significant rise — eight points — in her Klout score as she has started using Periscope, Twitter’s livestream video. PowerGirl almost cracked the top 10 this month.

FOX and WWE commentator remains number 1 with a score of 85, with the Bermuda Tourism Authority taking over the number two slot, pushing singers Collie Buddz and Heather Nova to number three. Yours truly, rounds out the top 5.

Joining the list for the very first time were Bermunchies, Velina Wheatley-King and Alastair Jack.

Joining the list: Bermunchies, Velina Wheatley-King, Alastair Jack, Alessandro Belvedere [recall] and photographer John Manderson [recall]. Dropping out: Clifton Webb, Karriem Sharrieff, Patrick Caton, Coral Wells, Meredith Andrews, Duane Jones

All scores were recorded on October 6, 2015.

Klout attempts to quantify a person or business social media influence through a variety of platforms, including Twitter, Facebook, Instagram and LinkedIn, among others. The scores run from one to 100 with 40 being average. A Klout score above 63 is in the top 5% of all users.

You can check your Klout score at www.klout.com. If you have a Klout score of 61 or higher and were not on this list, please e-mail him at dburgesspb@gmail.com or Tweet him @DonBermuda.

1. John Layfield 85
2. Bermuda Tourism 81
3. Heather Nova 80
3. Collie Buddz 80
5. Don Burgess 72
6. Jefferson Sousa 71
6. We Are Bermuda 71
8. Bernews 70
8. Michael Dunkley 70
8. Chris Famous 70
11. PowerGirl Trina 69
12. Clare O’Connor 68
12. Jamel Hardtman 68
12. Cherri Smith-Jones 68
15 Kristin White 67
15. Shari-Lynn Pringle 67
15. Diallo Rabain 67
18. Jason Sukdeo 66
18. Glenn Jones 66
18. Tony Brannon 66
18. Maureen Callanan 66
22. Marc Boden 65
22. Susan Thomas 65
22. Ledrew Fox 65
22. Kennette Burgess 65
22. Webster Butler 65
22. John Manderson 65
28. Janson Cross 64
28. Hannah Collins 64
30. Laurel Burns 63
30. Alexander Green 63
30. Lou Matthews 63
30. Jon Legere 63
30. Bill Davidson 63
30. Bermunchies 63
36. Lexy Corriea 62
36. Velina Wheatley-King 62
36. Alastair Jack 62
36. Fairmont Southampton 62
36. Graham Maule 62
36. Chewstick 62
36. Charles Doyle 62
36. Alessandro Belvedere 62
44. Jeremy Deacon 61
44. Dejon Simmons 61
44. DJ Rusty G 61
44. Emily Ross 61
44. Qian Dickinson 61
44. Nothing to do in BDA 61
44. Husayn Symonds 61
44. Carly Lodge 61
44. Dudley Freedom 61
44. Taja Fox 61

Don Burgess is the former deputy editor of the Bermuda Sun newspaper who has a strong interest in social
media. If you have a Klout score of 61 or higher and were not on this list, please e-mail him at dburgesspb@gmail.com or Tweet him @DonBermuda.

October’s 2015 Klout Social Media Rankings

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