Bacardi To Create Regional Distribution Network
Bermuda-based Bacardi, the world’s largest privately held spirits company, will move to a regional distributor network in North America across Open and Control markets, supported by select distributors in Franchise and other limited markets.
Bacardi names Southern Wine & Spirits of America, Inc. and Glazer’s, Inc., which have signed a definitive agreement to form Southern Glazer’s Wine and Spirits LLC, to lead the distribution of its wine and spirits portfolio in more than 40 markets across the United States and Canada.
“This decision will enable us to expand our footprint with a single regional partner for the Open, Control and Canadian markets, generate incremental revenue and ultimately place Bacardi in a position to succeed for years to come,” says Pete Carr, regional president for Bacardi in North America.
“This is all about creating the best total value for Bacardi and reigniting top-line growth for our critical North America business in the most effective manner.”
“The Bacardi company is grateful to all of our distributors for the many years our relationship has existed,” adds Michael Dolan, chief executive officer of Bacardi Limited.
“As we continue on our journey, we recognize the need to be effective in all channels of the business as retailers and consumers have evolved. We selected Southern and Glazer’s because of their expertise, national footprint and expressed dedication to the service of our iconic brands.”
