BTA, Flora Duffy Team Up To Promote Bermuda

August 8, 2017

Reigning ITU World Champion Flora Duffy has been announced as a tourism ambassador through a new partnership with the Bermuda Tourism Authority.

“The agreement positions Flora to showcase her home country as host of the International Triathlon Union’s World Series events in 2018, 2019 and 2020 – and builds upon Bermuda’s reputation as a world-class training and events destination,” the BTA said.

“It’s always been my dream to race at home, and thrilled it’s now going to be a reality. Bermuda is my home, and I invite triathletes around the world to join me out here to compete and play on our island set apart by its location and way of life,” Ms Duffy said.

“To swim in our crystal blue waters, bike our winding roads and run our picturesque streets lined with Bermudians and visitors will prove to be a bucket list experience for any athlete – particularly me! I’m excited to help promote my Bermuda.”

Flora Duffy on the beach in Bermuda, photo by Nhuri Bashir for Bermuda Tourism Authority

Flora Duffy Triathlon World Champion

The BTA added, “Flora stars in a dazzling new video released on Facebook and Twitter today that shows off Bermuda’s strengths as a destination for triathlon racing and training.

“She’s also behind the Triathlete’s Guide to Bermuda on the gotobermuda.com website.

“Flora Duffy is currently number one in the 2017 ITU World Triathlon Series Rankings, after being crowned champion last year for finishing at the top of the 2016 list. She has three first place finishes and one second place finish in the last four World Series races.

“During her more recent competitions, fans and participants of the sport around the world have seen Bermuda tourism branding and the gotobermuda.com website address on the star athlete’s race suit.

BTA promo video featuring Flora Duffy:

“Flora is a rock star in her sport and a genuine ambassador to entice triathletes and fans out here to Bermuda over the next three years,” said Victoria Isley, chief sales and marketing officer for the Bermuda Tourism Authority. “We are eager to work with Flora and her other brand partners to tell Bermuda’s stories.”

The first of three ITU World Series events will take place in Bermuda on April 28th, 2018. Registration for the event is now open online.

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Comments (12)

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  1. Great news Flora .There are many Bermudians who would like for the BTA to get back to them .Rodney Smith Jr. started a charity in Bermuda in 2015 that has reached around the world . While support by people the world over, he has yet to heard from the BTA, after making many attempts to contact them .

    • Ra's al Ghul says:

      That charity is not a tourism initiative.

  2. Sargasso says:

    I was wondering when BTA would come to their senses.. Ms. Duffy should have been an option way before the America’s Cup..

    • Bermuda tartan says:

      Totally agree. America’s Cup was a huge white elephant. No pun intended but a global audience must think the country is 99% white. And all rich at that. What a sham and good to see the naive OBA suffered badly for it.
      Good luck to BTA. Tough job.

  3. Real Onion says:

    Flora Duffy has done more for Bermuda than the BTA or anyone else has done.

    It’s about time Bermuda noticed this.

    • Coffee says:

      Well , somebody else has an Olympic medal . The only one ever in Bermuda … He put Bermuda on the map … Before she was born …

  4. Jus' Askin' says:

    Does BTA still get paid from the Public Purse?

  5. Tomas says:

    Yes, paid from Public Purse but not accountable to the public. Maybe Jamahl will change it so BTA is transparent and accountable publicly like the government is.

  6. Oh,I see now says:

    A breath of media fresh air she is.

  7. Top says:

    She truly is an inspiration and we need this bermuda

  8. Oh,I see now says:

    She has to medal in the Olympics this time around I see no other way.

  9. PBanks says:

    It really is great to have sports ambassadors like herself that promote the country everywhere they go. Bermuda’s fortunate to have the likes of Flora Duffy competing alongside the very best in the world at their discipline.