Bacardi 2017 Corporate Responsibility Report
Bermuda-headquartered Bacardi said they are actively engaged in “responsible drinking initiatives, reaching more than one million underage individuals with underage drinking prevention education programs, and cut its greenhouse gas [GHG] emissions intensity in half.”
These are just two of the accomplishments detailed in the company’s 2017 Corporate Responsibility [CR] Report.
“Our commitment to being a responsible corporate citizen extends into every aspect of our business,” says Facundo L. Bacardi, Chairman of family-owned Bacardi Limited. “Our corporate values of trust, caring, passion, and excellence guide how we do business, the premium products we make, and how we respond to our consumers, employees, and communities.”
Bacardi focuses its CR efforts in five priority areas: 1] Marketplace [Alcohol Responsibility & Responsible Marketing]; 2] Environment; 3] Responsible Sourcing; 4] People; and 5] Philanthropy & Community Investment.
“The 2017 CR Report details examples within these categories that employees carried out across the globe and highlights the company’s progress against the Beer, Wine, and Spirits Producers’ Commitments to Reduce Harmful Drinking, the Good Spirited environmental sustainability initiative goals, and the Bacardi commitment to support communities where we live and work,” the company said.
“Stakeholder research informs our corporate responsibility direction and priority areas,” said Rick Wilson, senior vice president of Corporate Responsibility for Bacardi.
“In addition, we are guided by global standards and goals in our approach, including the UN Sustainable Development Goals, the UN Global Compact, and the Global Reporting Initiative Standards.”
Currently, many of the company’s facilities, offices, and employees are directly impacted by various natural disasters.
In the wake of this devastation, Bacardi Limited and the Bacardí family have committed US$3 million for disaster relief and recovery efforts in Florida, Puerto Rico and other islands in the Caribbean, The Bahamas, and Mexico. Bacardi will provide immediate relief and longer-term rebuilding efforts in collaboration with several non-profit partners and local governments in the affected communities.
To read more about Corporate Responsibility within Bacardi, visit the Corporate Responsibility section here.
