Horseshoe Unveil New Brand For Anniversary

September 8, 2019

Horseshoe, a Bermuda headquartered Insurance-Linked Securities [ILS] service provider in the world, today unveiled its new brand.

Andre Perez, Founder and Chief Executive Officer of Horseshoe commented, “As we approach our 15th anniversary, we reflect on our journey, the hard work, passion, focus and discipline that led us to the success we enjoy today.

“We have evolved. We have successfully diversified our service offerings and broadened our global footprint. We have become an industry leader and we want to create a brand that speaks to what we stand for. While the name of the company remains the same, the new brand-mark has changed greatly to better represent who we are, the value we add to our clients and our commitment to their success.”

Horseshoe Bermuda September 2019

“Rowing was the inspiration behind the new brand. When performed at high level, rowing requires perseverance, focus, discipline, talent and, above all, team effort.

“These qualities are embedded within the Horseshoe team and they underpin the partnership we build with our clients. We couldn’t have chosen a better theme to showcase and celebrate our team spirit, key attributes and commitment to our clients’ success,” stated Mr Perez.

Lola Myshketa, Chief Business Development Officer, added: “The brand inspiration led to the new icon [logo] signifying momentum, velocity, diversity, balance, unity and continuity.

“Horseshoe is known for its creative edge and for being different, so we chose a spectrum of colors to voice our progressive, innovative and fun spirit. The five colors associated with our icon represent our five key business solutions; Insurance Management, Reinsurance Transforming, Fund Administration, Corporate and Advisory Services.”

“This is a significant point in the Horseshoe history. We have come a long way and the new brand recasts not only the Horseshoe of today, but the Horseshoe of the future,” concluded Mr Perez.

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