Bermuda Sign Shown During Djokovic Story
As tennis fans around the world watching the ongoing U.S. Open tournament were given the news that Novak Djokovic had been disqualified after hitting a line judge with a ball, a ‘Bermuda’ sign could be seen in the background of the broadcast.
The Bermuda signage is due to the island being the U.S. Open’s tourism partner, a partnership that began in 2019.
A BBC Sports story said, “Novak Djokovic has apologised for hitting a line judge with a ball at the US Open, saying he is “extremely sorry for creating her such stress”.
“The world number one was disqualified from his fourth-round match against Spain’s Pablo Carreno Busta.
“The Serb, 33, who had just had his serve broken, took a ball out of his pocket and hit it behind him, striking the woman in her throat.”
“This whole situation has left me really sad and empty,” said Djokovic.
“I checked on the linesperson and the tournament told me that thank God she is feeling OK.
“I’m extremely sorry to have caused her such stress. So unintended. So wrong. “
Seriously? Is this how PWC calculates return on our Tourism marketing spend? The word Bermuda alongside a tennis debacle?
Try telling us how many seats were sold to come to Bermuda as a result of this perceived value statement?
So childish and classic example of BTA reaching to try and justify spend!!!