9 Parishes & Goslings Holding Photo Contest
To celebrate the launch of its new packaging, 9 Parishes Authentic Rum Swizzle recently paired with Goslings Rum to hold a photo contest, which ends tomorrow [July 16].
A spokesperson said, “9 Parishes Authentic Rum Swizzle has raised the bar with their new island-themed packaging and to celebrate the stunning new look, which effortlessly stands out on shelves, the premier swizzle brand has decided to run a photo contest in collaboration with Goslings Rum for one lucky winner to ‘Win Your Weight In Swizzle.’
“For the past four years, 9 Parishes Authentic Swizzle has become the undeniably most sought-after swizzle throughout Bermuda among locals and visitors who enjoy the product. Now home to over 51 locations around the island, including the L.F. Wade International Airport, 9 Parishes has launched a new packaging for the delicious swizzle.
“Chris Furbert Jr, owner and creator of 9 Parishes Authentic Rum Swizzle, said the inspiration of the new packaging was on theme with the mission of his perfected concoction.”
Mr. Furbert said, “While the old packaging was really nice, production was problematic and the natural settlement at the bottom of the bottle – for some who do not understand what real swizzle looks like – may have been a bit distasteful. So, I wanted something more complete!
“The new bottle is eye catching, protects the integrity of the brand, says Bermuda without saying Bermuda, and basically says ‘buy me’ and even keep me. 9 Parishes – party in a bottle!”
The spokesperson said, “Mr. Furbert reminds consumers to shake its contents really well, which is also stated on the bottle, as the product settles after ten minutes.
“The locally made and bottled swizzle is now offered in four sizes – a 375ml bottle, its flagship 750ml bottle, a 1.5 litre bottle, and a gallon bottle size – each providing the perfect amount for any given occasion.
“As one could imagine, there was lots of synergy with 9 Parishes and Goslings. Chris worked with the blending team at Goslings to create his own proprietary blend of Goslings Rum to be used to make 9 Parishes Swizzle and the partnership is just getting started.”
Andrew Holmes, Goslings Export Bermuda Ltd Brand Director, said, “I am delighted to see 9 Parishes growing from strength to strength. The new package resonates the quality of the Rum Swizzle in the bottle. We are fortunate to have a partner so passionate in promoting a Bermuda tradition, Rum Swizzle.”
The spokesperson said, “With a keen desire to launch the new packaging in what can be considered an authentic way, Goslings pitched the idea to ‘Win Your Weight In Swizzle,’ a concept that has only been attempted on one other occasion with rum.
“The contest runs from July 2nd to July 16th. Participants must purchase a bottle of the new 9 Parishes packaging and post a photo with the new bottle to your Instagram page or story. All size bottles are eligible.
“Participants must follow @9parishesbda and @goslingsrum. Be sure to tag #9parishes and tag three friends in your post. Contest terms and conditions are that participants must be located in Bermuda and 18 and older to be entered into the giveaway.
“Prizes will be announced on Friday, July 16th on VIBE 103FM on the DJ Rusty G show. The official weigh-in of the lucky winner will take place at a later date.”
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These bottles of booze have been displayed in areas between checkout and the door, so please tell me why grocery shops have a dedicated liquor section which must be closed off at 9, when they closed at ten, but expensive booze, mountains of wine cases and this swizzle get preferential treatment and can be displayed anywhere they feel like. Alcohol licensing regulations are a complete joke.