Firm Rebrands As ‘Shoreline Communications’

March 27, 2023

A local PR firm is rebranding itself as ‘Shoreline Communications’.

The boutique agency, owned and operated by Siân Blackmore, was formerly known as ‘Small Fry PR’ and has been servicing local and international clients in consumer, finance, health, hospitality and non-profit sectors since 2018.

A Bermudian communications professional with more than a decade of industry experience, she began her career in the UK before being recruited by a Bermudian agency to manage the PR for the airport terminal project in 2016.

Shoreline Communications March 2023

Five years ago, she joined the Hamilton Princess & Beach Club as their PR Manager, while also setting up her own consultancy firm.

She said that last year, growing demand for the agency’s services led to the decision to leave her in-house role at the hotel to focus on developing the business.”

Ms Blackmore, said: “I am delighted to be able to unveil the new name of my public relations company: Shoreline Communications. This new look and feel better reflects the scope of our work since we have become a full-time agency.

“I’d like to take the opportunity to thank some of the incredible local designers I have worked with during this process, to highlight the bounty of talent we have on island in Bermuda. Laura Ann Bell and Stephan Jones of SJDWorld were both invaluable, thanks to their exceptional design and website skills.”

To find out more about Shoreline Communications and the services on offer, visit or email

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Category: All, Business