Lombard Rebrands To Axcelus Financial

January 23, 2024 | 0 Comments

Lombard International US & Bermuda, a leading provider of private placement life insurance and annuities, announced its rebranding to Axcelus Financial.

A spokesperson said, “The new name and full rebrand follows the November 2023 acquisition of the company by an affiliate of BroadRiver Asset Management L.P., a specialized asset management firm focused on uncorrelated and insurance-related investments.

“As the company embarks on a new chapter as Axcelus Financial, it will continue to be a leader in the private placement space and build upon its legacy of providing innovative and customized insurance-based solutions to its individual and institutional clients. Leveraging three decades of experience and trusted leadership in the industry, Axcelus Financial remains dedicated to understanding and delivering solutions to meet the unique needs and challenges of its clients.”

“Axcelus Financial will be a thought leader and go-to partner for the insurance industry. We will accelerate our investment in innovative programs and leverage our 30 years of experience and excellent service to meet client expectations,” said Michael Farrell, the newly appointed CEO at Axcelus Financial.

The spokesperson said, “As part of its growth strategy, Axcelus Financial plans to strengthen its commitment to flexible and collaborative partnerships with insurance and asset management professionals, expand its product and service features, and invest in its employees, technology, and operations.

“Find out more about the rebrand and what it means here.”

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